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Best Buy sends Cease and Desist to Newegg over TV ad

I think best buy is losing business and going down the same road that circuit city did.

Any reason to sue someone and get some free money is a good reason. After all, its the american way.
 
Absolutely no merit. No brands were used in the ad, and in any case, parody is within their fair use rights. Fuck BestBuy and(with?) their lawyers.
 
Is this the ad where the worker talks about he and his friend love the tv, then someone over the loudspeaker calls him to another aisle, he leaves with a mop bucket and the camera pans out to a department store?
 
Well, truth is a defense to defamation, but that's not so much the issue. A trademark law suit might have some merit only as to the kid in the blue shirt. It's parody, however, so I think Best Buy would struggle.

I don't think "geek on" meets the threshold of trademark infringement - e.g., confusion. I don't even think Geek On is a repair service, as geek squad is.
 
bahaha thats funny.

best buy claims it looks like their style of store, but doesnt.

only thing is the blue shirt haha
 
i immediately thought best buy when i saw the commercial. but it could be wally world. well, except for the absence of ginormously obese people all over the place.

geek on logo

i can't find the tie logo best buy is saying they use for geek squad


edit: i should go to compusa and see what color their shirts are

edit2: kid is wearing black pants so can't be best buy as they wear khakis :sneaky:
 
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Axon said:
Well, truth is a defense to defamation, but that's not so much the issue. A trademark law suit might have some merit only as to the kid in the blue shirt. It's parody, however, so I think Best Buy would struggle.
Click to expand...

I'm fairly sure that you can't trademark a shirt color. BB does not have exclusive rights to employees wearing blue. That letter wasn't worth the postage needed to send it.
 
My favorite part about the cease and desist letter is that the first half of it is just bragging.
 
Thanks for the YouTube link, I have have HD cap of this commercial. Maybe I'll upload and see what happens.

Funny how BB reacted to this, typical scenario of what happens at their store. Last time I went there, I felt like I wasted my time and not getting the info I wanted. Not a lot of selections and I get free shipping/no tax on some items I get from Newegg.
 
Newegg is starting a new "Geek ON!" campaign, which promises to provide a ton of giveaways and community activities. We'll be posting updates here, and make sure to check on our facebook page for your chance to with the available prizes!
geekon.png


Computer repair service:
images


404 trademark infringement not found

What does the power button have to do with GeekSquad anyway?
 
GagHalfrunt said:
I'm fairly sure that you can't trademark a shirt color. BB does not have exclusive rights to employees wearing blue. That letter wasn't worth the postage needed to send it.
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Of course you cannot, but they can say that uniform is functionally their uniform. Now, that's what they'll say, but it doesn't mean they'll be successful in a Court of law. But that's not the point of the exercise. A company like Best Buy is going to have a bunch of f**king Nazgul lawyers that make the room drop to -10 Celsius when they walk in (and fill animals with dread when they are nearby), so that alone can keep them in the case until the commercials stop or a "settlement" is reached. Or, if they lose, NewEgg is out a cool million just defending the case, so they still took a bite.

Trust me, I deal with guys like that daily. You'd be amazed the kind of comical lawsuits the federal courts allow to slip past pre-answer motions to dismiss.
 
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You HAVE to ATTEMPT to protect a trademark/logo/etc. in order for it to be continued as a trademark/logo/etc...

So in the end, BestBuy HAD to do this.
 
BB employees as computer/technology experts? The same ones that said "integrated video is better than dedicate one"? or the one that pushed and push warranty on Monster cable?

The last time I was in BB when they had some hot sale such as the Canon SX130IS for $150 a month or so ago.
 
Erm, I'm not sure that many Newegg reviews are much better than what you'd get from a Best Buy employee.

Regardless, Best Buy = Amazon showroom.
 
Who the hell taught some of you that parody in an ad is protected fair use? That is absolutely not true. You can't make an ad using other people's trademarks, parody or not. It's a pretty easy way to get a C&D sent your way, and if not, sued.

Fair use applies to copyright. It's codified at 17 USC 107. Have a look. Even if we presume it applies, the first element, purpose and character, is negated when one uses another's copyrighted work for his own profit.
 
sjwaste said:
Who the hell taught some of you that parody in an ad is protected fair use? That is absolutely not true. You can't make an ad using other people's trademarks, parody or not. It's a pretty easy way to get a C&D sent your way, and if not, sued.

Fair use applies to copyright. It's codified at 17 USC 107. Have a look. Even if we presume it applies, the first element, purpose and character, is negated when one uses another's copyrighted work for his own profit.
Click to expand...

I guess SNL and other comedy shows better quit making money parodying other people's stuff for profit.

Watch the video, there is no use of trademarks. They don't own a trademark of blue polos and khaki pants. Maybe they own a trademark with their logo. Besides the guy is wearing black pants, lol. What other trademark do you see? None. Their power button with a tie has issues because the power button is an industry standard. People are within their right to use a power button. Plus show me a Best Buy store that looks like the one in the commercial because I haven't seen one like that.
 
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