Sorry, I think I misinterpreted your post here. When you said "mm no really" I thought you were disagreeing and giving links as to why, but you were probably saying "mm no really" meaning you didn't have many comparisons easily ready either. My mistake.
Most of the stuff I do is still single-threaded (I think Firefox still is, mostly?), but considering that Intel themselves label the Haswell as a Celeron and the Atom as a Pentium, they may also feel that the Atom Pentium is better (or at least just as good as the Haswell Celeron) in general, as you say. I wouldn't mind a Quark laptop, I still have MS-DOS and some games that can run on 386. :awe:
They did it because of the bad rep atom brand got in mobile and desktop, the MT performance is high enoght for N3540 to be a choice for a non gaming device, because its fanless and low power, i do agree the price should be lower.
The problem here are mostly the dual core BTs, that is something that it should not exist, and it does not on tablets.
Yes, a lot of stuff is ST, but people does not do one thing at a time, for something like 10 to 20% ST perf to matter at all, people generally opens 2 or 3 browser tabs(not sure about firefox but chrome opens 1 process per tab), skype, and if they are working its even more, so they all stack up on dual cores, Windows just have 2 more cores to assing process to in a quad, thats a fact, so MT also matters for everyday use.