These are all tablet processor types (all fake laptop processors that Intel wants you to believe they are real computer processors), and due to their very low cost in production, OEM PC makers are now buying them for their low-end models instead of the Core i-Series notebook processors. So, the standard-size notebook Haswell Celeron 2955U/2957U processor, while far superior, are now limited and hard to find in stores.
And now we are seeing desktop standard-size towers with only a tablet processor inside, which leaves a 90% empty-space wasted inside the case (HP 110-430 model). Meet the Celeron J1800, J1900, and Pentium J2900. Production is now up 80% more amount than LGA1155 Celeron G465/G470 it replaced 2 years ago, and performance on the single thread is 50% slower than before.
New computers you buy in stores today (mostly apply to budget models) are NOT necessary faster than your old ones, but instead they have become more energy-efficient plus longer lifespan due to less heat since they're now rated less than 10W. Acer, the OEM PC maker, appears to be the #1 largest Intel Bay-Trail buyer in the world, and they are experiencing a lot of returns back from retailers because they complain that it's too slow and performs slower than their old computer before. Acer outlet stores are forced to sell them for a loss on eBay for around $150 shipped.
Intel also has this dirty little secret marketing gimmick trick. There's a Pentium N3540 "tablet" (not notebook) quad-core processor that PC makers are charging around $400 for it, and it generally performs slower than the Celeron 2957U and 2981U selling for around $250 if you can find one. By spreading the word "quad-core" around to unsuspected consumers, and secretly not telling them it's actually a "tablet" processor, Intel can easily charge more for that tablet processor and still leave people with a new computer that is SLOWER than their old one.
Manufacturers are also cutting costs like crazy. They've decided not to include a built-in DVD drive anymore. Also, Dell has decided to make 2GB memory RAM standard again in multiple models, and consumers can no longer upgrade to 4GB at checkout. Which means, Dell expects you to buy a new computer every year with a slightly-faster (slow) tablet processor again.
http://www.dell.com/us/p/inspiron-14-3451-laptop/pd?ref=PD_Family
A $329.99 Dell Inspiron 14" 3000-series with only 2GB RAM (ouch...) Dell is getting greedy here and knows it's an unethical decision. To make things worse, other PC makers will copy what Dell is doing right now with only 2GB RAMs, and all the PC makers intend to SLOW-DOWN their PCs by another 50% from now if many opt for the new Cherry-Trail Atom x3 series plus only 2GB RAM max again.
http://www.extremetech.com/computin...-line-early-14nm-cherry-trail-benchmarks-leak
So, if we now have a tablet processor plus only 2GB memory RAM max, we can see easily that new computers today are up to 80% slower than 2 years ago with Celeron 1037U and 4GB RAM.