There are probably hundreds of studies on creatine and the positive effects on muscular development and recovery, but only a handful on the brain. The studies I've seen show a minor improvement in short term memory and cognitive reasoning when dosed at 5g+ / day. The bang energy guy is claiming that you can cure alzheimers with creatine, and specifically the special creatine that is in his can, which I'm sure is no different than the handful of different creatine optimizations that are already out there.
And I don't know how you say it's not marketed at the fitness crowd. Literally their entire marketing scheme is around high profile athletes in the bodybuilding, crossfit, and fitness realms posting them drinking it on instagram.
Fair enough.
As for marketing, to be fair I haven't dug into the marketing. I was just speaking about what was on the can itself. But considering Redline (well, VPX I think) make it and other fitness/energy products, it seems natural to use that market and fitness pros in it to market their new product. VPX may be expanding into the broader energy/supplement market outside of fitness, but if you make fitness products and always sponsor athletes and fitness industry pros, you'd do the same here.
But again focus on the message of the product itself and not the current marketing efforts - it's all about brain health, and energy, lots and lots of energy. Considering the can has over 300mg of caffeine, they are sticking to their caffeine overload approach typical of PWO products, that much is true.
I just think this product is aimed a little differently than your standard PWO product.
Health claims in that niche of the supplement industry have always been exaggerated. Perhaps they've been a bit excessive in the marketing, and hopefully they get slapped for that if it's been the primary message. I'm definitely not excusing that.