Baker Forced to Make 102,000 Cupcakes for Grouponers

[JS80]

she shoulda made tier 2 cupcakes that broke even for grouponers

 

[digiram]

She got groupwned

 

[Ns1]

she shoulda made tier 2 cupcakes that broke even for grouponers

:thumbsup:

 

[ViviTheMage]

Lmao. Groupon is a horrible ordeal for any retailer/business owner.

I have had great luck with it...as a business owner.

 

[JS80]

crazy people. give me the bigass muffin costco makes anyday :biggrin:

boom was primarily due to wedding trend of cup cakes vs wedding cake.

 

[The Boston Dangler]

she shoulda made tier 2 cupcakes that broke even for grouponers

what expenses are you cutting to get the cost down? it's a cupcake.

 

[IndyColtsFan]

what expenses are you cutting to get the cost down? it's a cupcake.

Use lower quality ingredients and make them smaller? Even then, the materials probably aren't the majority of the cost. She should've just priced them higher.

 

[bignateyk]

I have had great luck with it...as a business owner.

I didn't realize groupon allowed prostitutes. What was your special?

ZING

 

[sdifox]

would have been cheaper for her to buy cupcakes from Costco :biggrin:

 

[bignateyk]

what expenses are you cutting to get the cost down? it's a cupcake.

Make them half the size with no sugar or icing 😀

 

[IceBergSLiM]

Well, if it was that big, she would not have to have resort to groupon.

ridiculous. groupon is marketing. Marketing is at the heart of nay successful business ESPECIALLY in the highly competitive retail world.

 

[JS80]

what expenses are you cutting to get the cost down? it's a cupcake.

I would imagine these are "premium" cupcakes if they are selling for 5 pounds each. I'm sure you could bring down the price. I'm not a baker so I wouldn't be able to tell you exactly how but I would imagine use less and cheap material (smaller shitty cupcakes) and use as much of your own labor for them.

 

[Exterous]

what expenses are you cutting to get the cost down? it's a cupcake.

sawdust is a cheap ingredient

 

[IndyColtsFan]

sawdust is cheap

True, and buying the "Must sell today!" milk and eggs would help too. 😀

 

[sdifox]

ridiculous. groupon is marketing. Marketing is at the heart of nay successful business ESPECIALLY in the highly competitive retail world.

rofl. how much money do you think the small shops like this one has for marketing?

 

[TXHokie]

would have been cheaper for her to buy cupcakes from Costco :biggrin:

This. I'd call it the "Groupon" version.

 

[ViviTheMage]

I didn't realize groupon allowed prostitutes. What was your special?

ZING

We didn't get nearly the hits she did, but we offered web hosting on another similiar groupon-esk site...

$40 credit, if you spent $19

overhead sucked (they took 50% of that $19), but a lot of people leased servers from us, so it worked out..well.

 

[Ns1]

This. I'd call it the "Groupon" version.

Funny, I just watched an episode of I Love Lucy and that's pretty much what they did (salad dressing episode)

 

[bignateyk]

We didn't get nearly the hits she did, but we offered web hosting on another similiar groupon-esk site...

$40 credit, if you spent $19

overhead sucked (they took 50% of that $19), but a lot of people leased servers from us, so it worked out..well.

I think it worked out for you because your product didn't attract the typical consumer looking for deals on everyday products.

 

[IceBergSLiM]

rofl. how much money do you think the small shops like this one has for marketing?

Couldn't even guess, however I'm certain with her apparent 67% margin their is some marketing budget 'baked' into that.

 

[Blackjack200]

Groupon spokeswoman Heather Dickinson said there was no limit to the number of vouchers that could be sold.

"We approach each business with a tailored, individual approach based on the prior history of similar deals," she told the BBC.

In other words, Groupon handled all the details, and designed the deal. But yeah, lets pin it all on the baker, who actually came through and honored all those groupon coupons. How many times has an etailor fucked up a deal on their website and refused to honor it?

I don't think the Grouponers will give her any repeat business, but hopefully this story gives their shop a reputation as one that is reliable and keeps its word, and maybe they can get some business from that. :thumbsup:

I know if this shop was in Philly and I saw this story, I'd order up a dozen. 🙂

 

[The Boston Dangler]

there's an astronomical markup on her product. a sack of flour, a sack of sugar, a ton of eggs....come on. rent is the same, the oven is always on anyway. maybe it costs her some OT.

 

[surfsatwerk]

there's an astronomical markup on her product. a sack of flour, a sack of sugar, a ton of eggs....come on. rent is the same, the oven is always on anyway. maybe it costs her some OT.

Labor costs, she hired more people to complete the orders.

 

[waggy]

I feel sorry for her. but she is a fucking idiot. what the hell did she expect? didn't she do any research on groupon?

why a business (besides service based) would use it is beyond me.

 

[IceBergSLiM]

there's an astronomical markup on her product. a sack of flour, a sack of sugar, a ton of eggs....come on. rent is the same, the oven is always on anyway. maybe it costs her some OT.

where is your MBA from?