- Jun 23, 2001
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http://www.tmonews.com/2014/09/august-was-t-mobiles-biggest-month-ever-with-2-7-million-gross-adds/
Its quite awesome to see a company turn themselves around so completely in less than 2 years. In 2012, T-Mobile was on the ropes, shedding money and subscribers left and right. I walked into a TMO store in September 2012, and it was a ghost town. Walk in a TMO store today, and there will be a wait before you can talk to a rep.
T-Mobile added 2.75 million gross subscribers during August alone. Just one single month. In what is normally a quiet period, T-Mo had its biggest month ever. Its also the biggest postpaid adds month in the history of the company, with 1 million subscribers added to its postpaid ranks.
Now these figures didnt include customers leaving, so we didnt get any net adds figures. But, as a comparison, T-Mobile added under 700,000 net postpaid customers in the entire 2nd quarter (April-June). Its biggest quarter ever was the first quarter of this year, in which T-Mo added 2.4 million net subscribers. So I think its fair to assume the companys going to announce figures for its best ever quarter when earnings for Q3 are made public. If it doesnt, itll be mighty close.
As for where theyre coming from, its those other guys. Four times as many customers left Sprint for T-Mobile than went the other way, and twice as many customers left Verizon for T-Mo than went the other way. Clearly, what T-Mobiles doing is working.
Its quite awesome to see a company turn themselves around so completely in less than 2 years. In 2012, T-Mobile was on the ropes, shedding money and subscribers left and right. I walked into a TMO store in September 2012, and it was a ghost town. Walk in a TMO store today, and there will be a wait before you can talk to a rep.