T_Yamamoto
Lifer
- Jul 6, 2011
- 15,007
- 795
- 126
for example: (this is from the textbook)
Gen Y (late 70s, early 00s)
Echo Boomers/Millennials make up 1/3 of US population, first to grow up with computer in houses and 500+ TV channels, multitaskers, diverse generation, raised by single parent/working mother, values teamwork/fitting in, rejects violence, tobacco, alcohol, teen pregnancy, trust government and parents.
Gen X (1965-76)
Few own mores, boomerang kids, cynical about obvious marketing
Baby Boomers (1946-64)
Influential consumer segment because of size and buying power, value individualism and freedom, currently in peak earning years. Target marketing towards cars, housing, travel, entertainment, recreation equipment, motor homes, heavy consumers of financial services, gourmet fast food, comfortable clothing, anti-aging products
I really liked this ad that my prof added because it really does speak towards the recently retired/people in their 60s. IIRC this was before iPhones became poppin and cellphones were becoming mainstream.
Gray market (this part makes me kinda sad but understandable)
Traditionally neglected by marketers (true, since low buying power and high brand loyalty)
Why my prof gotta add this unflattering photo of a walmart greeter.
Also makes me kinda sad that seniors get boiled down to these things, even though I see it in my own grandparents
Gen Y (late 70s, early 00s)
Echo Boomers/Millennials make up 1/3 of US population, first to grow up with computer in houses and 500+ TV channels, multitaskers, diverse generation, raised by single parent/working mother, values teamwork/fitting in, rejects violence, tobacco, alcohol, teen pregnancy, trust government and parents.
Gen X (1965-76)
Few own mores, boomerang kids, cynical about obvious marketing
Baby Boomers (1946-64)
Influential consumer segment because of size and buying power, value individualism and freedom, currently in peak earning years. Target marketing towards cars, housing, travel, entertainment, recreation equipment, motor homes, heavy consumers of financial services, gourmet fast food, comfortable clothing, anti-aging products
I really liked this ad that my prof added because it really does speak towards the recently retired/people in their 60s. IIRC this was before iPhones became poppin and cellphones were becoming mainstream.
Gray market (this part makes me kinda sad but understandable)
Traditionally neglected by marketers (true, since low buying power and high brand loyalty)
Why my prof gotta add this unflattering photo of a walmart greeter.
Also makes me kinda sad that seniors get boiled down to these things, even though I see it in my own grandparents
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