And again the point can be brought up about motherboard, etc, etc. In all respects I think we are looking at similar pricepoints compared to both high end processors, ie the 840 and 4800. I won't say exact because that is ludicrous, but they are similar. Taking a look at the reason why each company has done what they did is point that may need considering. AMD wants to get their chips out, especially at a price where they can make a profit. They can't get money any other way. The reason they did this is to make it easier for existing customers to upgrade; granted at a price. Intel makes the chip and the chipset. They are making money off of seperate entities and they will make bank on the fact that people are now required to buy another motherboard, memory, etc. There are two different philosphies existing here; whether one performs better than the other is entirely a matter of time. I hope AMD made the right move by starting with the business sector.