Something's gotta give here. Cell phone companies can't keep pushing "the fastest [insert number]G" service while maintaining the same limits and prices. Especially not with the way that computing is moving to mostly mobile devices that are used a lot outside of the home (where most people have wifi).
This is all from my (limited) understanding, so I could be wrong. I'm going to assume that the companies aren't making a huge profit off of data usage. It looks like AT&T's margin is around 3-4%, from the numbers I could find. That's not a huge profit, so they don't have a ton of money to spend on infrastructure. ~$4 billion a year doesn't build you as many towers as you'd think, and towers are the limiting factor. I don't believe that they really care about how much "data" you use - wired bandwidth from a tower shouldn't be that expensive. They care about how long you're taking up the very limited number of channels on a tower. So basically they're saying 200MB is x minutes of data channels at typical speed. We're assuming that they can't afford to build many more towers to support increased (data minute) demand, so they need to either:
- Increase MB/GB limits as typical speed increases
- Decrease price as typical speed increases
I don't see prices going down, especially with such a small margin already. So I think that ultimately faster technologies should result in increased limits. However, it's going to take a while for:
1. The available channels to match the typical usage, given current growth rate.
2. Market pressure to force limits up.
What this means in the short term is that caps are here to stay and that prices may actually go up (for the same or slightly larger limits) while they finance tower growth. In the long run, limits will go up when the infrastructure can handle it and other competitors force it.