I am kind of shocked by how Nvidia, considered the market leader and pioneer of the "GPU" (aside from 3dfx being the granddaddy), is being handily out-maneuvered with moves like this. AMD snags all the set-top consoles, brings out Mantle to leverage their position, and now Apple moves in.
I've said it before and I'll say it again, I think Nvidia would truly benefit from a merger with Intel. They couldn't keep up with Qualcomm in phones, they're getting pushed out of tablets by Qualcomm, Mediatek, and Rockchip. Not having x86 keeps them out of Windows (aside from the miniscule RT slice). Putting Nvidia Maxwell, or heck even old and broken Kepler, on an Intel CPU would have geeks around the world frothing with delight. Instead, we're stuck with 7 games a year with physx, SHIELD, and Audi car infotainment systems. Hell, even nearly a year after announcing they will license their architecture IP to anyone, not a single customer has been named. It really is a shame.
JHH may be a great CEO in many regards, but I feel like he's become too closed minded to potential opportunities over the years.