So it's just a brand name yet you're brand biased?

Do you just think in contradictions or do you have a split personality.
Biased? I guess not,
All of the brand right now I think are the same, that's why I said only BRAND NAME...and ASUS from the last 2 years ago...always have a Highest Price on my Country, + Horrible Customer Support...
MSI and Giga, the price of both cards are
cheaper compared to ASUS, and offer a good cooling solution...(I NEVER say that Direct CU II is bad)
Now I ASK you a question, Why I must spend $70 (I take an example for 670) for something/performance which relatively the same as other brand? and have a WORST Customer Support on my country? Do you think that I'm make a FOOL Statement in here?
I will TELL you the TRUTH now...based on 3 monts ago, the Price between ASUS, Giga, and MSI..(I am from Indonesia)
To make it Simple, I choose a 670
ASUS 670 TOP = 5.100.000 Rupiah...IF I convert to Dollar it would be $531
MSI 670 PE = 4.460.000 Rupiah...IF I convert to Dollar it would be $465
Giga 670 WF = 4.780.000 Rupiah...IF I convert to Dollar it would be $498
1 Dollar = 9600 Rupiah
Can you give me a reason Why I must buy ASUS? and you think I am a Fanboy of MSI and Giga?? The Reason I says that I always Prefer MSI and Giga, because their price is cheaper (compared to ASUS) and have solid cooling and customer support.
I am use 670 PE now...
Thanks