Yeah, it makes more since that overclockers has it on pre-order. I agree with you, I need this board to also be quiet (HTPC application). That is one reason I didn't like the Gigabyte board, because of the power daughterboard. The MSI is my top pick, next to this ASUS board of course. While it as a chipset fan, I think I could remove it, and use one of the two Zalman coolers. However, not knowing which one would work, would almost require me to buy both (I'd rather use the taller one, but it might be too tall, and touch the GPU). This adds almost $25 to the cost of getting the MSI, due to the passive cooler, and getting some Arctic Silver to use with it. I'd rather just buy the ASUS board.
February is a while to wait for this board, but maybe they are just being conservative with the date, so they don't have to keep updating their web site. My case isn't available right now anyway, so I'm not in that big of a pinch.