I browse the web and consume most of my media on an i5 dual core w/ 8GB of ddr3 memory and integrated graphics
I have 4/8/16 core but they serve different duties.
Majority of people are on dual and quad i5s. I7s/i9s and higher core count ryzen processors aren't needed for day to day computing. Lower power, smaller form factor, less heat, portability win in the broader segment. My daily coding rig used to be a lower power small form factor NUC because I could toss it in my bag when going to and from my office. Don't need hella cores for writing code. For big compiles and runtime, I export it over to my bigger rigs on demand.
This is where ARM is targeting and I'd say its the majority of desktop users.
Gamers/Producers/enthusiast who need beefy rigs are the minority. All the major codecs are hardware accelerated so don't consume much CPU. Intel makes lots of scratch on i3s/i5s and below.
https://www.macrumors.com/2018/05/29/pegatron-to-make-arm-based-apple-macbook/
Apple will set the standard in this way.
Apple is in a weird spot with ARM potential. They have industry leading mobile CPUs, but they're still well off Ryzen/Current Intel i3+.
I frequently notice that comparisons are often/usually made with extremely weak x86 SKUs to make arm look better, but as yet haven't seen evidence showing potential for ARM designs to scale with higher end x86.
Part of this I blame on Intel and Apple for the 'U' trickery. I mean seriously :
i3 8130U, 2.2/3.4Ghz, 2C/4T, 4MB L2
i5 8350U, 1.6/3.4Ghz, 4C/8T, 6MB L2
i7 8550U, 1.8/4.0Ghz, 4C/8T, 8MB L2
i5-7300U, 2.6/3.5Ghz, 2C/4T, 3MB L2
All of these were very throttle happy in everything I've ever seen them in, lowering performance notably. I added the last gen i5 7300U in simply to show what an extra pathetic joke it is as a useful source in the PR slide.
i3 8350K, 4.0Ghz, 4C/4T, 8MB L2
An 8350K non-overclocked with basic air cooling will outperform the U processors with ease, and worse, there really isn't much point in choosing one 2C/4T U over another for the price difference. It just rubs me a bit the wrong way how they first created the Pentium/i3/i5/i7 product segments, and then crapped all over it with the U designation so they could sell dual cores or otherwise pretty weak stuff as 'i5' or 'i7' complete with the premium price. The first time I really noticed this was when helping someone shop for a MBA in 2014. The "i7" was a pathetic 4650U 1.7Ghz 2C/4T, handily destroyed by your basic desktop i3 of the same generation, and even outperformed by the 2C/2T Pentium g3470. There was nothing magic about these U SKUs. Just a different cheap arrangement of Haswell cores complete with iGPU 40% slower.
But when you get to the $, then you see the truth. G3470 was easily had for $70ish, while they charged $400+ for the fake i7U.
Don't get me wrong, I can completely understand the need for very low TDP CPUs in little things like the MBA or Surface. I just think they should be priced and named accordingly. Eg; i7 4650U should have been i3-4270M. i5 4260U should have been i3-4230M, or similar, etc. I *still* run into people that don't understand that a desktop i5 8400 or Ryzen 2600 will make a complete and utter mockery of anything with a U processor to a level that is mind boggling.
Rant on U models over, I wonder if we'll see a new attempt at a more aggressive ARM based CPU that could scale up to deal with desktop usage demands. I mean we've heard this for years that ARM was coming for x86, but even AMDs derided Bulldozer/Piledriver remain targets out of reach of any ARM processor that I know of. And the previously laughable U line has introduced a variety of actual quad cores (still not matching desktop or full-scale non U laptop designations, but it's a step at least).
I say all of this despite being convinced that fairly low end ARM Chromebooks or the like could easily be sufficient for a huge number of users. Even more so if paired with decent small SSD + cloud storage eg; gapps. A Chromebook type device with a modern ARM CPU, 1080p display, 32GB nVME SSD, 4GB of ram, 6h battery is probably doable at sub $200, and would give a better experience than a Kaby i7U paired with a spinning HDD and full fat windows.
But what about Apple? If I'm right that generally no threat will surface from ARM in the next 5-7 years vs bigger x86 SKUs, then Apple has a dilemma. Transition MacOS to ARM native, and you abandon the higher end market unless all the software works on x86/ARM MacOS branches equally. I can't say it's impossible that they'd have a hybrid Mac lineup, going Motorola G* to Intel was remarkably smooth considering the depth of changes at play. Still, I don't completely trust Apple's ideas for what serious computer users need. The marketing of the iPad Pro as a computer replacement was laughably stupid, and was something of an insult to their customers. iOS is just not a productivity platform. If they had a compatible branch of MacOS and full multiitasking and device support for a future iPad Pro Gen, then they'd be cooking with fire. I swear it's like they looked at Surface RT and said "Brilliant! Let's also make a device almost completely useless for the marketed purpose". Not that iPad Pro was a bad device, it just isn't a replacement for a PC or MBA.
As always, it will be interesting to follow.