- Oct 9, 1999
- 46,803
- 10,452
- 147
Apple? Yeah, not necessarily for me, but I can see how their legacy of relative simplicity,"out of the box complete and working" thang, plus their nice, shiny attention to aesthetic design appealed to non-techies with money to burn vs. the old, relatively complicated but endlessly customizable and "bang for your buck" at every price point, but you'd better have a techie-based clue, Microsoft/Intel juggernaut.Yea, verily. No coffee for me. Nor have I ever been within Starbucks.
Apple, IKEA, Costco - no, no, nope
I guess the key is, you have to offer something I want.
IKEA? Hey, I remember when they were new, first going in one. They were different and . . . FUN! And the simple, clean design of their low cost "it looks like furniture once you get it together but it'll really only last a few years" stuff serves a definite market of young 'uns in an apartment who won't really want to take the crap with them when they move.
But Costco? You want to slag Costco? A pox on you, sir!
Costco only seems to the ignorant and uninitiated be a Sam's clone. For one thing, they pay their wage monkeys relatively well, and provide them relatively decent health insurance. Most anything they allow in the store is not just inexpensive, but non-crap. They . . . care. This is highlighted by their store brand, Kirkland, which they apply, like the old Sears, across a wide range of really diverse products. You can RELY on Kirkland branded stuff no matter what it is, to deliver major bang for the buck. Finally, they used to have an outrageously fine return policy, until greedy bastids like us burned it to the ground by using it as a "rent for a year for free" service to continually upgrade their electronics. Costco is not perfect, no store is, but they definitely rock.