Because unless your CPU is very old (to the point where nobody puts it on modern benchmarks) or you've got a new-ish CPU and play at 1080p they are all roughly the same (minus Blizzard titles which tend to heavily favor Intel's architecture).
When 10 CPUs are all equal at 1080p gaming does that make them equal gaming processors? Take a look at those benchmarks again and tell me with a straight face that the 2500K is just as good as a Bulldozer :\
Also, you're under the assumption that multi-GPU gaming is somehow not a "real life scenario." Or that people don't and won't ever play on anything more than a single 1080p monitor. Clearly they will if both nVidia and AMD have offered multi-GPU and multi-monitor gaming. Furthermore, why restrict your options? want to get a large IPS monitor? Sorry, bud, but you'll never get 60FPS with that Bulldozer CPU despite all of those worthless benchmarks showing you that there was no difference at 1080p.
This isn't to say that people should buy the best possible gaming CPU. We're way past that era where the CPU was a big factor. Nowadays a GPU matters far more than it used to and you see that at any 1080p single-GPU benchmark. If you're going to play at 1080p then just get a well rounded system that will cost you less money and offer great performance. If you're looking for something that will last you longer and more room to stretch your legs without dumping your platform then the benchmarks above provide a perfect example of why "equal at ..." isn't equal.
Never said multi-gpu was not a real life scenario, that's why each person should buy a cpu the best fits his usage needs on his system. But I stand by my point, that for someone like myself who has absolutely no desire to go multi-gpu, it's important to know whether he will or will not see any benefit from spending money on a cpu upgrade.