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Apple is up to something...

We have just received some information from a solid Apple source, and if they’re right, Apple may be planning something big for its 10th retail anniversary this Thursday the 19th. Here’s what we’ve been told:

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.
The question is, what is Apple planning?

http://www.bgr.com/2011/05/16/apple...ch-for-10th-retail-anniversary/#disqus_thread

I have no idea what they're going to release...

Any guesses?
 
iPorn and iLube.

iPorn consists of women in black turtlenecks rubbing iLube on their iPads. 99 cents per 'episode'.

I pron would be great. I won't have to keep hand braking my xtube videos and syncing. 😀
 
Assuming this is true, the only thing anyone will be able to guess correctly is that no one will be able to guess correctly what is going on.

How about just waiting until it happens?

MotionMan
 
Why the big thing in stores for iCloud? It's a cloud service so I wouldn't think hardware sales would be immediatley increased enough to justify increased hours.
 
Why the big thing in stores for iCloud? It's a cloud service so I wouldn't think hardware sales would be immediatley increased enough to justify increased hours.

Probably signage. I worked for Staples a couple summers during college and half the time I was setting up/taking down signage.
 
Probably signage. I worked for Staples a couple summers during college and half the time I was setting up/taking down signage.

10-15 people working all night putting up signs for iCloud? Seems... excessive.


I do hope some portion of MobileMe becomes free though. All I really care about is the calendar and contacts since they made the iPhone finder free. My subscription runs out this month.
 
10-15 people working all night putting up signs for iCloud? Seems... excessive.


I do hope some portion of MobileMe becomes free though. All I really care about is the calendar and contacts since they made the iPhone finder free. My subscription runs out this month.

The gallery feature + iPhoto = win

Hell, all Apple applications + MobileMe = win

I had to replace my HD on one of my MacBook Pros and all I had to do was enter my MobileMe ID and it downloaded all my user settings, bookmarks, ect.

Hell, I didn't even have to enter WiFi passwords because MobileMe took care of it.
 
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