You're right, it was 75% off. Still, that was a month after release and during Steam's biggest sale event of the year. Hardly worth complaining about.
A better example is Botanicula, which went into a pay-what-you-want Humble Bundle literally the day of release.
That method can backfire on you though.
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http://www.dailytech.com/IDC+33+Per...+Reach+114+Billion+this+Year/article30209.htm
An article more about the negative effects of piracy on the end user, but still reports that about 1/3 of all software is pirated.
