The keys are only for countries that require age verification, such as Germany. Everyone else can download it on the 29th, it's an open beta. So the keys are completely useless for most people.
yup. Was just coming here to post this:
Well, at least tomorrow ill be able to try the beta, and i didnt download it for nothing.
The real question is whether or not ill cave on my origin boycott when this comes out. Kinda sucks that they have a few good looking games out/coming out soon that will no doubt be origin exclusives. (Crysis, Dead space, ME3, sim city, pvz2, nfs most wanted, fifa 13, etc)
I remember EA saying exclusives are only temporary, so hurry the hell up and give up on your piece of garbage service.