Originally posted by: Descartes
Originally posted by: BoberFett
Originally posted by: Descartes
IT is about enabling the minimum required for business to serve the purpose of its lines of business. If you talk to marketing, legal, HR, etc. you're likely to find the same sentiments everywhere.
I disagree. IT long ago changed from a necessary evil to a competitive advantage for companies that choose to invest in it.
And I'm not sure how marketing fits in that list. Legal and HR, sure those are just tedious functions that come with running a business. But marketing is the lifeblood of all companies.
My point is that if if the primary business function is not IT related, it will always play a subordinate role to the dissatisfaction of those in IT. Same is true for marketing or anything else.
All I'm trying to say is that technical people need to stop looking at everything from a technical angle. Marketing is no different, which was my point. They're all crucial to the success of a company, but someone very driven in their particular field is likely going to find frustration in a company that doesn't place that field at the top of its priorities.
And about the competitive advantage comment: Yes, I agree, but IT is still a commodity and will likely forever remain so. We can all talk about how far we've come, look at research that shows spending, etc. but it's still a commodity in the corporate culture. This will leave you forever subordinate unless it's a company that focuses on it.
/rambling