Originally posted by: onlyCOpunk
I mean I don't know exactly how big the tampon and maxi pad industry is, but they don't need to be advertising as much as they do. Women don't just change brands willy nilly. It's like trying to convert a camel smoker to a marlboro.
And think, how many women are there? That's a lot of people doing a lot of menstruating, and doing so on a regular basis. I'd say it's a pretty big industry.
Not changing brands isn't a factor. Coke and Pepsi advertise regularly, as do Camel and Marlboro. The latter just can't advertise on TV anymore. But most people like one brand or the other. There are lots of things like that. Hell, there are even ads for milk, which many people regard as simply one of those things that you buy. Companies and industries like to remind consumers, "Hey, we still exist!" And if they have some way to hype a new product line, they'll do it. "Ooooh, the new product has fancy packaging! I think I'll try that one this week."
So it's not necessarily switching brands, it might just be trying a new line.
And there are teenagers who are going to be starting to use these feminine hygiene products. Many will likely use whatever their mothers used, but some will be influenced by what they see in commercials.
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