I have this micro center rebadge drive as well, and I'm having a heck of a time trying to update the firmware. I've tried on a few systems with no luck. On one system it would just freeze up the system, on another it would not find the drive, on a third it would start the flash process but then fail to "download" it to the drive etc.
For those of you who successfully upgraded the firmware, after the upgrade, what does the adata app show as the firmware after the upgrade? What OS / mobo did you use to do the flash?
Using Win7 the trick for me to have success was to run the flash program in WinXP mode.