The CoolClouds heatsink falls into a gray area whereby it tries to be both but never actually consider the constraints and advantages that each solution has. If I had to make a pick, it would still be between the Noctua NH-D14 or something similar to a Corsair H80i.
Why choose the Noctua? It performed worse didn't it? If I were to assume that the results were legit, I would pick the Noctua as air heatsinks are fail proof and with no moving parts other than the fans, it has no major points of failure like a water pump. In fact, when it comes to reliability, I'd even choose the Noctua over the Corsair H80i.
As for AIOs that are like the Corsair H80i, while it requires a place in the case to mount, its compatibility goes far beyond what the CoolClouds can deliver. The advantages of having a flexible tubing instead of a fixed tower design:
1. Flexible tubing allows it to be mounted even in small mITX cases. CoolClouds have the same height/dimension constraints faced by large tower air coolers like Noctua NH-D14.
2. Radiator can be positioned to suck in fresh air from outside instead of recycling warmer case air, allowing it to perform better.
3. If tested with a GPU exhausting hot air from below, the results will skew towards coolers like Corsair H80i (Refer to point 2).
4. The weight of the radiator is bared by the case instead; less strain on the motherboard when the PC gets moved around.
5. You can have larger sized radiators(240mm, 280mm), more performance without putting more strain on the motherboard.
I'm not sure how accurate your sound tests are but from my experience, the CoolClouds would have been louder if both tests were conducted with the same set of fans. The CoolClouds has a
high FPI radiator unlike the
lower FPI radiator of the Corsair H80i. Higher FPI improves performance and likes high RPM, high static pressure fans but the downside to that is that air will have a tougher time passing through the fins, causing louder wind noise.
TL;DR, I'm not convinced that CoolClouds is the holy grail of PC cooling. Its just being different for the sake of being different(or just to circumvent Asetek's patent).