AMDs take on Fermi

[sandorski]

hehe

 

[sandorski]

My point is that the 5-series are good cards as they are. ATI should spend more resources making them better by working more closely with developers, so we don't have Batman AA and Starcraft 2 'issues' with their cards instead of making mud slinging videos that beat a dead horse. Plus, the video is clearly targeted towards enthusiasts... Who else knows what "Fermi" is?

Positive marketing your products is one thing, but I don't really like mud slinging in any type of advertisement.

What ya talkin about? Batman, well we know what that issue was, BS basically. SC2 wasn't an ATI issue at all.

 

[Madcatatlas]

My point is that the 5-series are good cards as they are. ATI should spend more resources making them better by working more closely with developers, so we don't have Batman AA and Starcraft 2 'issues' with their cards instead of making mud slinging videos that beat a dead horse. Plus, the video is clearly targeted towards enthusiasts... Who else knows what "Fermi" is?

Positive marketing your products is one thing, but I don't really like mud slinging in any type of advertisement.

You gotto be realistic here. Nvidia has the more powerful GPU. AMD has the more efficient GPU. What will sell your product at and at the same time diss your opponents product?
This isnt fairyland. If AMD doesnt make money, they are out. If Nvidia doesnt make money, they are out.

So far in the history of getting a bad rep for something you do as a company in the GPU sector: Nvidia = bad, AMD/ATI = good/ok

You mention Batman. but you really shouldnt. Maybe you should read the topic started today/yesterday just under this one about just that...


Maybe we need AMD to do some "bad" things too, to even the playground alittle, see how Nvidia can do it as "good"...

 

[Skurge]

My point is that the 5-series are good cards as they are. ATI should spend more resources making them better by working more closely with developers, so we don't have Batman AA and Starcraft 2 'issues' with their cards instead of making mud slinging videos that beat a dead horse. Plus, the video is clearly targeted towards enthusiasts... Who else knows what "Fermi" is?

Positive marketing your products is one thing, but I don't really like mud slinging in any type of advertisement.

I doubt the time and money spent on the video would make any meaningful deference to their dev relations. It was probably done in their free time and Starcraft 2 doesn't have an issue.

 

[WaitingForNehalem]

I like that video, it was funny. Why do you think I didn't go for 470/480...

All said and done driver stability is where it counts and ATI f...ed up and fell behind once again in my book... (history repeats itself)

You switched over to Nvidia! I completely agree with you though, Nvidia is way ahead on the software side.

 

[nitromullet]

You gotto be realistic here. Nvidia has the more powerful GPU. AMD has the more efficient GPU. What will sell your product at and at the same time diss your opponents product?
This isnt fairyland. If AMD doesnt make money, they are out. If Nvidia doesnt make money, they are out.

So far in the history of getting a bad rep for something you do as a company in the GPU sector: Nvidia = bad, AMD/ATI = good/ok

You mention Batman. but you really shouldnt. Maybe you should read the topic started today/yesterday just under this one about just that...


Maybe we need AMD to do some "bad" things too, to even the playground alittle, see how Nvidia can do it as "good"...

Last I heard, ATI had the majority of the discrete market. So, I think they are doing something right even without mudslinging.

Personally, I like ATI as a company better than NV, and I've tried to drop NV for some of their shady BS in the past.

The way NV conducts some of their business is slimy to me. Everything has been discussed on AT ad museum so there isn't any need to delve into it further. However, I can't deny that some of these things (PhysX/TWIMTBP) actually make for a better gaming experience for me as a customer, which is why I keep going green.

 

[Madcatatlas]

Now THAT i can understand. You can say alot about Nvidia, but look, they have some great stuff for gamers, not the things you mentioned, but 3D Surround for example, great stuff. Just like AMDs version, Eyefinity. Different but still those 2 features are comparable.

 

[taserbro]

Last I heard, ATI had the majority of the discrete market. So, I think they are doing something right even without mudslinging.

Personally, I like ATI as a company better than NV, and I've tried to drop NV for some of their shady BS in the past.

The way NV conducts some of their business is slimy to me. Everything has been discussed on AT ad museum so there isn't any need to delve into it further. However, I can't deny that some of these things (PhysX/TWIMTBP) actually make for a better gaming experience for me as a customer, which is why I keep going green.

Now THAT i can understand. You can say alot about Nvidia, but look, they have some great stuff for gamers, not the things you mentioned, but 3D Surround for example, great stuff. Just like AMDs version, Eyefinity. Different but still those 2 features are comparable.

Interesting. Would you also have omitted to call me uptight and discounted my argument if I had done the same ritualistic bashing of nvidia before I had posted my comment towards the video?

Nitromullet's unaddressed point about the video being mudslinging was perfectly valid. Ati didn't need to pull that crap and nothing nvidia or anyone else might have done before can excuse or justify spreading misinformation on your competitor's products.
Imho, this is just a disservice to their otherwise perfectly legit line of products and the brand that represents them. Show me any other brand that choses to do this and I'll show the same contempt.

 

[Sp12]

Nvidia's kinda sleazy. Try the vendorID patch in Batman AA. Just labeling my ATI as Nvidia causes the game to give me better performance. Same deal with Metro.

 

[DaveSimmons]

Mocking the power and heat from the 470/480 was funny a few months ago, but the joke falls flat now that the 460 is out.

404 Leaf Blower Not Found

 

[Meghan54]

I can't believe the angst this video is causing....it's a tweak at Nvidia. It's funny! Get over it. If the shoe was on the other foot, it'd probably be seen as funny and let go.

Don't see the harm it's doing to anyone here.....unless someone here has become an officer with Nvidia....then you've got room to complain.

Show me any other brand that choses to do this and I'll show the same contempt.

So, you don't drive a car then? Pretty much every manufacturer has, over time, done the same sort of advertising.

And so has Intel, Microsoft, Apple, AT&T, Verizon, soda makers, and manufacturers from almost every segment of consumer product.

 

[Kenmitch]

Just a funny video nothing to argue about.

Guess some of ya would eat a turd If nvidia or ati said it tasted good....Well that's the impression I get anyways.

 

[Skurge]

Interesting. Would you also have omitted to call me uptight and discounted my argument if I had done the same ritualistic bashing of nvidia before I had posted my comment towards the video?

Nitromullet's unaddressed point about the video being mudslinging was perfectly valid. Ati didn't need to pull that crap and nothing nvidia or anyone else might have done before can excuse or justify spreading misinformation on your competitor's products.
Imho, this is just a disservice to their otherwise perfectly legit line of products and the brand that represents them. Show me any other brand that choses to do this and I'll show the same contempt.

Im defending AMD's video here, but I thought you should see this.
http://www.tomshardware.com/news/nvidia-intel-cartoons-comics-intelsinsides,9015.html

 

[OILFIELDTRASH]

It's funny and I currently have a evga 9800gt, evga gtx 460, evga gtx 470. I like 58XX series alot. Owned a 5850 and a 5870 too. I'm a connoisseur of graphics cards.

 

[Kenmitch]

I think the video would have been better if they raided a LAN party. While the next door neighbors whom were dope growers paranoidily watched out the windows.

 

[taserbro]

I can't believe the angst this video is causing....it's a tweak at Nvidia. It's funny! Get over it. If the shoe was on the other foot, it'd probably be seen as funny and let go.

Don't see the harm it's doing to anyone here.....unless someone here has become an officer with Nvidia....then you've got room to complain.

Honestly, I wish you were right. I wish people would be at least equally cynical but from what I observe, it's strictly along party lines when it comes to gpu brands.
Imagine nvidia post a cheap youtube montage of a plastic replica swat in a debriefing for busting a bunch of hackers crashing all computers within a mile radius. Then they take down a couple kids who are apparently using ati drivers because ccc was so bad it destabilized the whole internet and crashed the president's computer.

I honestly can't see people finding that funny but I can quite easily picture a stream of "should spend more time making your chips less hot than making stupid commercials".

So, you don't drive a car then? Pretty much every manufacturer has, over time, done the same sort of advertising.

And so has Intel, Microsoft, Apple, AT&T, Verizon, soda makers, and manufacturers from almost every segment of consumer product.

I've never seen my car brand try and blow their competitors product flaw out of proportion like this. Nor have I seen any other brand of phone, software or soda do that either. If you're referring to comparative ads, then you're entirely missing my point; I would have been perfectly okay with ati putting his card next to nvidia's and showed the difference.
That's not what they're doing here.
Heck, they can't do it because that would actually show how overblown the whole deal over heat and power really is. Instead, they're comparing the heat and power usage of a desktop computer with that of indoor farm when their own product's marginal benefit in that domain is literally impossible to detect unless you measure it directly. In other words, they're just making fun of it.

Im defending AMD's video here, but I thought you should see this.
http://www.tomshardware.com/news/nvidia-intel-cartoons-comics-intelsinsides,9015.html

I think you have me confused with someone who cares about nvidia; I'm not. You've made it quite clear that the green side isn't any more innocent but riddle me this: since when are we excusing anyone for unethical behavior on the grounds of precedent occurrence by another party?
You're basically saying it's okay to be obnoxious and misleading as long as another company did it before and I'm automatically endorsing one side for criticizing anything on the other. And furthermore, no one has managed to muster any statement that justifies the video at all, only attempts at excusing it.

Look, I can take a hint. I really don't mean to start a flamewar and I'm gonna self-censor before stirring up trouble but I should make it clear that I don't like any of the kindergarten tactics on any side, be it nvidia, amd or intel but I cringe with all my soul when it actually works and people seem to not only condone it but also defend it with some sort of reverse tu quoque argument without realizing how incredibly sad this is.
I just thought at very least, one of the more mature hardware forum left would be above this crap.

 

[Keysplayr]

You'd think AMD would have better things to do. They have some work to do and it's not making bash videos.

Kyle's latest:
http://hardocp.com/article/2010/08/09/geforce_gtx_460_1gb_sli_vs_radeon_hd_5870_cfx

Get back to work!!

 

[shangshang]

^ GTX460 SLI is beasting!

 

[ModestGamer]

You'd think AMD would have better things to do. They have some work to do and it's not making bash videos.

Kyle's latest:
http://hardocp.com/article/2010/08/09/geforce_gtx_460_1gb_sli_vs_radeon_hd_5870_cfx

Get back to work!!

do any of those games properly support Crossfire X ??

 

[Skurge]

I think you have me confused with someone who cares about nvidia; I'm not. You've made it quite clear that the green side isn't any more innocent but riddle me this: since when are we excusing anyone for unethical behavior on the grounds of precedent occurrence by another party?
You're basically saying it's okay to be obnoxious and misleading as long as another company did it before and I'm automatically endorsing one side for criticizing anything on the other. And furthermore, no one has managed to muster any statement that justifies the video at all, only attempts at excusing it.

Look, I can take a hint. I really don't mean to start a flamewar and I'm gonna self-censor before stirring up trouble but I should make it clear that I don't like any of the kindergarten tactics on any side, be it nvidia, amd or intel but I cringe with all my soul when it actually works and people seem to not only condone it but also defend it with some sort of reverse tu quoque argument without realizing how incredibly sad this is.
I just thought at very least, one of the more mature hardware forum left would be above this crap.

My mistake, I meant to say I'm not defending AMD's video. I linked you the cartoon to show that when nvidia does i, to some people, its OK (If you look at the comments on that page)

I wasn't justifying AMD video with that link. You are right about the unethical tactics, but you came into this thread saying "When's the last time the consensus on any sort of advertising done by nvidia was seen as brilliant around here?" I showed you that page to prove my point that when Its nVidia doing it its cool. It sounded like you were defending nVidia, which happens a lot here, so forgive me for being so quick to judge you.

I don't think that video needs justification. I was meant to be funny and there was no need for it other than entertainment.

 

[Skurge]

You'd think AMD would have better things to do. They have some work to do and it's not making bash videos.

Kyle's latest:
http://hardocp.com/article/2010/08/09/geforce_gtx_460_1gb_sli_vs_radeon_hd_5870_cfx

Get back to work!!

Heavily Overclocked cards vs Stock clocked ones. I see.

 

[OCGuy]

You'd think AMD would have better things to do. They have some work to do and it's not making bash videos.

Kyle's latest:
http://hardocp.com/article/2010/08/09/geforce_gtx_460_1gb_sli_vs_radeon_hd_5870_cfx

Get back to work!!

I am seriously considering buying 2 GTX460s just to play around with them.

Awesome performance!

 

[Athadeus]

Honestly, I wish you were right. I wish people would be at least equally cynical but from what I observe, it's strictly along party lines when it comes to gpu brands.
Imagine nvidia post a cheap youtube montage of a plastic replica swat in a debriefing for busting a bunch of hackers crashing all computers within a mile radius. Then they take down a couple kids who are apparently using ati drivers because ccc was so bad it destabilized the whole internet and crashed the president's computer.

I honestly can't see people finding that funny but I can quite easily picture a stream of "should spend more time making your chips less hot than making stupid commercials".



I've never seen my car brand try and blow their competitors product flaw out of proportion like this. Nor have I seen any other brand of phone, software or soda do that either. If you're referring to comparative ads, then you're entirely missing my point; I would have been perfectly okay with ati putting his card next to nvidia's and showed the difference.
That's not what they're doing here.
Heck, they can't do it because that would actually show how overblown the whole deal over heat and power really is. Instead, they're comparing the heat and power usage of a desktop computer with that of indoor farm when their own product's marginal benefit in that domain is literally impossible to detect unless you measure it directly. In other words, they're just making fun of it.



I think you have me confused with someone who cares about nvidia; I'm not. You've made it quite clear that the green side isn't any more innocent but riddle me this: since when are we excusing anyone for unethical behavior on the grounds of precedent occurrence by another party?
You're basically saying it's okay to be obnoxious and misleading as long as another company did it before and I'm automatically endorsing one side for criticizing anything on the other. And furthermore, no one has managed to muster any statement that justifies the video at all, only attempts at excusing it.

Look, I can take a hint. I really don't mean to start a flamewar and I'm gonna self-censor before stirring up trouble but I should make it clear that I don't like any of the kindergarten tactics on any side, be it nvidia, amd or intel but I cringe with all my soul when it actually works and people seem to not only condone it but also defend it with some sort of reverse tu quoque argument without realizing how incredibly sad this is.
I just thought at very least, one of the more mature hardware forum left would be above this crap.

I don't know how much power it takes to grow hash, but the power graph comparison in the video is actually quite feasible for running 2 computers with say 2 SLIed 480s each. Adding 2 kilowatts of draw to normal usage could cause the about triple usage shown. Your counter example is what is blown out of proportion, though I know you made it ridiculous to emphasize your point.

Seriously though, the amount of effort it takes to do something like that compared to the resource of developer relations or designing their next gen chips is nothing. The video only has about 750 views and isn't going to be widely shown either, so it is much more of a fun poking than mudslinging exercise too.

 

[Keysplayr]

Heavily Overclocked cards vs Stock clocked ones. I see.

There are a few other things you failed to notice. How bout noticing them.

 

[Qbah]

I'm not really fond of videos like this one. It serves no purpose, it's not entertaining at all for me. Bad acting and plenty of stereotypes - if anything, they could have put a lot more effort into the quality of this. Or not bother at all, actually.

You do not advertise by pointing out flaws in your competition. Advertisement is there to show your own products and their strengths. It should show how well your own products perform and not how bad your competitor's ones do.

Oh well...