AMDs take on Fermi

[ronnn]

You'd think AMD would have better things to do. They have some work to do and it's not making bash videos.

Ati spreading fud is sad, but doesn't excuse nvidia viral jumping on the bandwagon.

This post accusing Keys of being a "viral" marketer is over the line. -Admin DrPizza

 

[ModestGamer]

You're 35?....good grief!.I guess gentlemanly conduct is a foreign word to you!

what the fuck is that ? Gentlemanly ? how about this. I prefer a punch in the face to a knife in the back.

 

[Obsoleet]

LOL this is classic.

 

[Scali]

I thought it was a pretty funny video

Brings back memories of the Apple videos about Intel back when Apple was using Motorola CPUs with AltiVec.
A snail with a Pentium III on its back... and an 'Intel suit guy' catching fire

 

[Keysplayr]

Ati spreading fud is sad, but doesn't excuse nvidia viral jumping on the bandwagon.

1) I'm not a viral marketer.
2) I'm not a marketer.
3) That video was marketing.
4) It annoyed me. Just as much as my posting a link to H benches annoyed you.
5) I posted a link showing how AMD has better things to concentrate on. Big time.
6) I've had enough of the way you post towards me.

 

[cusideabelincoln]

I just feel a bit disillusioned that no one seems to see the horrible bravo sierra weapons race that could escalate from this kind of practice.

I see it and I don't want it to escalate at all. Let's leave the mocking to the fanboys, as they do fine spreading one-sided information on their own.

Although "I bet we find something green in there" was the highlight of the video.

 

[DrPizza]

Some of you seem to have a disconnect from understanding how people are employed. "AMD has better things to do - they should be..." Ahh, brilliant suggestion! They should move all the people with advertising degrees into their research and development department. God forbid they hire someone to work in their PR department who isn't equally qualified to design chips with denser transistor packing. Or, maybe they should just fire and rehire people for their PR/advertising department depending on whether they're perceived as being ahead or being behind the competition?

And, as far as the outrage - how dare they make fun of their competitor. (I do agree, however, that there shouldn't be this type of advertising for products or for political offices.) But, have you ever seen the PC vs. Mac commercials? "Hi, I'm a PC..." Or, how about Chad from All-tel simultaneously mocking 4 or 5 other companies? Pepsi vs. Coke? McD's vs. Burger King? Fed-Ex vs. UPS? This kind of advertising has been around, particularly in the US, for decades. Yet, I can't recall seeing outrage expressed over these commercials. "McDonalds needs to stop making these commercials! Look at these benchmarks I linked to. They have better things to do. This commercial might have been valid 3 years ago when they had much better chicken McNuggets, but BK's are shaped like crowns now, so McD's isn't as far ahead any more."

However, I can understand that fans of one company or the other might get irritated over advertising that makes fun of only one aspect of a product they might own (while ignoring positive aspects of that product.) And, as many hours as I've spent reading in this forum, I still can't comprehend why people would be deadset fans of one company or the other. It's not like Coke vs. Pepsi where the products are pretty static. The products are continually changing & who has the better product, best bang for the buck, etc., is continually changing as well. I'd think you'd be happy to have competition which leads to better prices & more innovations. But, I've accepted that some of you are fans of one company or the other company, much as people are fans of opposing football teams.

And, in that sense, there was an argument the other day about who was the better football player - Marino or Montana. I'm sure die-hard Miami fans would continue arguing for Marino until they're blue in the face, likewise the 49ers fans for Montana. But to accuse someone of being a viral marketer for the Dolphins or 49ers just because they're making that argument? That's completely uncalled for.

It's a commercial. It was meant to poke fun at one aspect of the competitor's product. Get over it.

 

[Lonbjerg]

Last I heard, ATI had the majority of the discrete market. So, I think they are doing something right even without mudslinging.

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

 

[SlowSpyder]

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

http://www.pcworld.com/article/202199/amd_overtakes_nvidia_as_top_discrete_graphics_vendor.html

http://www.networkworld.com/news/2010/072910-amd-overtakes-nvidia-as-top.html

http://www.thinq.co.uk/2010/7/29/amd-overtakes-nvidias-gpu-market-share/

Nvidia still sells more desktop parts, but when you factor in mobile parts as well, AMD has pushed past Nvidia in market share, though barely. Nvidia slipped up with Fermi, it was an ambitious part and when it did launch it didn't impress as much as Nvidia would have hoped. Also, big customers like Dell and HP probably want some low end DX11 cards to ship with some models, who do you think they have to turn to right now to do that? AMD executed well with Evergreen, they got their entire well rounded line up from top to bottom out before Nvidia shipped a single DX11 card. The market is reflecting that now. When Nvidia has all their parts out things could certainly change, but as of right now, AMD has a slight advantage in overall market share.

*edit - Nice job sounding condescending when you are in fact the one with the incorrect information, though.

 

[cusideabelincoln]

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

He obviously heard it here:

http://forums.anandtech.com/showthread.php?t=2093680&highlight=amd+overtake

 

[Scali]

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

I think there's a bit of confusion there.
AMD has overtaken nVidia in *shipped* units:
http://news.cnet.com/8301-13924_3-20012025-64.html?tag=mantle_skin;content

However, that is not the same as the total ownership of AMD/nVidia cards ofcourse. It only applies to newly shipped cards (which should more or less equal the amount being sold).

AMD is now slightly outselling nVidia, but nVidia has been outselling AMD all the time before, so the total amount of nVidia products owned/used is probably still larger than AMD (might be around 2:1 ratio, perhaps a bit smaller now).

 

[Aristotelian]

Edit: Thanks Scali.

 

[Avalon]

what the fuck is that ? Gentlemanly ? how about this. I prefer a punch in the face to a knife in the back.

Funniest thing I've read all day XD

But we should probably all cool off a bit, it's just a video.

 

[ModestGamer]

Funniest thing I've read all day XD

But we should probably all cool off a bit, it's just a video.

I'm not wound up. I was making a point. Stop crying like a bunch of school girls. Jesus we are all doomed if somebody is going to cry about ATI poking a bit of fun at Nvidia.Seriously what has the world come to ? a bunch of sisified men acting like 5 year old girls.


Hopefully it riles both of them up a bit and we see some innovation.

 

[jvroig]

Some of you seem to have a disconnect from understanding how people are employed. "AMD has better things to do - they should be..." Ahh, brilliant suggestion! They should move all the people with advertising degrees into their research and development department. God forbid they hire someone to work in their PR department who isn't equally qualified to design chips with denser transistor packing. Or, maybe they should just fire and rehire people for their PR/advertising department depending on whether they're perceived as being ahead or being behind the competition?

I am thinking of telling you: "Please leave the thread, your logic and good sense is not welcome here in this warzone forum of Green vs Red. Good day, sir!".
But seeing as to how you are an Administrator, I think I will just say "Good day, sir"

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

Real world, unfortunately. It did make quite the headline in a few places, AMD being 43 percent of discrete desktop graphics, and 56 percent of discrete mobile graphics, ending up with 51 percent of the total discrete desktop graphics market. I still remember the figures off the top of my head because I participated in the AT thread about it and pulled some of those figures from other sources not linked to in the OP.

However, that is not the same as the total ownership of AMD/nVidia cards ofcourse. It only applies to newly shipped cards (which should more or less equal the amount being sold).

That's true, but when one talks of "market" the way Lonbjerg did, it is always in reference to the latest market figures, which are the shipped units - for example, if we are talking about market figures for Intel vs AMD, it would be no different, we would still be referencing the latest figures published by some Wall Street-related or whoever authority, which would be shipped figures for a given period, sometimes quarter, sometimes year-today, sometimes annual. So in that context, he must have somehow simply missed the news about AMD's big year-to-year gain.

 

[Xcobra]

It was funny for sure. At least the markerters are doing their job. Get over it fanboys, you know who you are.

 

[nitromullet]

Some of you seem to have a disconnect from understanding how people are employed. "AMD has better things to do - they should be..." Ahh, brilliant suggestion! They should move all the people with advertising degrees into their research and development department. God forbid they hire someone to work in their PR department who isn't equally qualified to design chips with denser transistor packing. Or, maybe they should just fire and rehire people for their PR/advertising department depending on whether they're perceived as being ahead or being behind the competition?

I understand how people are employed, I also understand that a company's resources are finite. Of course, something like this is a literal drop in a drop in a bucket, so realistically it wouldn't make one bit of difference.

My main point of one of perception... I just think ATI really should work on their image with regards to the way they do things. The SC2 AA issue is a prime example of that. Their ad/PR people totally misjudged the reaction they would get from the community, and ultimately they back pedaled on their decision not to implement an AA workaround.

The end result is that they looked unsympathetic to gamers' wants, and NV ended up looking like the good guy. So, maybe their marketing types need to quit making stupid videos and start getting a sense of what their customers really want. Understanding what customers want and successfully marketing to them is what the PR/ad groups are supposed to do, and they failed in that with the SC2 AA issue. That is my point.

 

[Scali]

True marketing is not about understanding what customers want, but understanding how you can make customers want something

 

[Pantalaimon]

This post accusing Keys of being a "viral" marketer is over the line. -Admin DrPizza

Perhaps you should suggest Keys to dial it down with his NViDIA flag waving, especially since he is also a moderator.

 

[nitromullet]

True marketing is not about understanding what customers want, but understanding how you can make customers want something

That is true. Selling ice cubes to Eskimos...

 

[Grooveriding]

I got to thinking about this again, and if it was some of the designers/engineers at ATI behind this then it really makes perfect sense.

From their perspective wouldn't they find the high leakage and insane power, heat and noise characteristics of Fermi to be a big failure deserving of mockery ?

A 480 on its own as a GPU is not much faster than a single 5870, if you sit down at two machines and game with them at equal settings, resolutions without knowing whats inside, you'd be hard pressed to see any difference.

With that in mind, Fermi is a huge chip compared to the 5870, runs a lot hotter, uses a lot more power and is a much more demanding chip to cool.

I'd think to the folks who design, engineer and implement these things for a living, that yeah, Fermi is a joke.

Make sense ? Oh wait this is a benchmark thread, I should of posted a link to benchmarks, right ?

 

[Scali]

From their perspective wouldn't they find the high leakage and insane power, heat and noise characteristics of Fermi to be a big failure deserving of mockery ?

I think their CPU division is now thinking "Oh shit, I hope this didn't give Intel any ideas..."

 

[golem]

I think their CPU division is now thinking "Oh shit, I hope this didn't give Intel any ideas..."

Probably wouldn't happen in any case.

You usually only see comparative commercials between equal or near equal competitors, or ones in a weaker position. Companies in a heavily dominant position just usually advertise on how great their product is w/o mention of competitors. Why give them free publicity or have your customers look them up as a possible alternative.

For example Mac commercials compare themselves to Windows but rarely or never do you see Windows commercial mention a competitor by name.

 

[v8envy]

This might give you some insight into the way ATI thinks vs how NV operates.

ATI considers OEMs and board partners their customers. You, the end user, are an unfortunate irritant. Their world view revolves around making their customers (e.g., OEMs and board partners) happy, and they expect you, the customer, to be served by whomever you buy the final product from. This is why getting driver updates for notebooks has always been like pulling teeth and why ATI's Linux support is utter crap to this day. ATI powers that be have always suggested users contact the firm they buy from to demand support.

Now, NV goes an extra mile beyond that. They want you, the ultimate end user of their product to be well supported with ANY product with an NV gpu, no matter who sold it. This is a very subtle but important difference in attitude and approach which results in a better experience by the END USER. Which is why end users are bigger fans of NV than ATI on average.

 

[evolucion8]

Erhmm...NVIDA has 2/3 or so of the discrete market, AMD has 1/3, I don't know where you got your "numbers" from...but it wasn't the real world.

You got your ban lifted and that's the first blatant lie that you posted, you started with the wrong foot, read slowspyder links and educate yourself.

1) I'm not a viral marketer.
2) I'm not a marketer.
.

It is hard not to believe that because this thread is about the video which is funny but is viral as it gets and you suddenly post a link derailing the thread putting nVidia into a better light, how that can't be called marketing? Why the derailing? Why putting your employee I mean nVidia into better light with something that has nothing to do with the topic or the video itself?

The HD 5870 single GPU always outperform the GTX 460 no matter what (Except in heavy tessellation) and now suddenly with SLI and in ultra ubber resolutions, it has the edge, how's that possible out of the nowhere? With such low minimum fps, its quite questionable the benchmark results, test configurations and crossfire scaling, specially when it has been proven even by Anand, that the higher the resolution, the better the HD 5800 series shine. Odd.

Look at anandtech's GTX 470 SLI tests.

Source: http://www.anandtech.com/show/3836/msis-geforce-n470gtx-gtx-470-sli/1