They are doing "poorly" because of their CPU division...the GPU division is actually putting out competitive products...which is what you need to do to get people to buy...and is exactly what the CPU division is NOT doing unfortunately, and hurts more because their CPU division is much larger than the GPU division.
The topic of this thread is how AMD lost marketshare. So your opinion of their GPU division does not match the fact of the matter.
At least read the article.