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AMD is a microprocessor company. The life of a microprocessor company depends on r&d. AMD is forced to commit to the hammer, and to commit immense quantities of money to the hammer, because without a new and unique chip AMD is down the poophole sooner or later.
Unlike Intel, which has the luxury of devoting money to marketing and to various types of cpus, AMD does not.
Ice9, it's well and good to criticize AMD's plans, since obviously they're failing, but they don't have another option. In the world of microprocessors, there is no such thing as small and lean. There is successful or there is dead, and when the market is stagnant there is rarely more than dead. You can claim that AMD would be better off if it hadn't focused on the Hammer, but it made that decision before the entire tech industry was tossed out into the street with the rest of the contents of the poopy pot. And don't tell me you saw that coming. It could not invest all its efforts into a chip and then change directions and come out with something that can only compete, not dominate.
I for one applaud AMD for looking for a niche, and for a new and unique product, and giving that product its all. I applaud them for providing me with cheap cpus. I applaud them for keeping Intel in line and I'll keep buying their cpus accordingly.
So don't fault AMD for what they've done. None of it--more money in the bank, more marketing, focusing on something to compete more directly on a 32 bit level in the coming years would have saved them in this market. In a sideways market within an industry that demands growth and new products, the bigger company with more money will win. By trying to make a unique product that could succeed where Intel has its proverbial pants down, AMD has the best chance possible at success. Sure it's slim, but it's still there. Don't fault them for making CPUs either; it's what they do.
Furthermore, as long as I'm going off, with the present nature of the SEC, anybody who files an antitrust suit against Intel will need really conclusive proof that they acted in an anticompetitve manner. Intel has been exonerated on numerous occasions of just such charges, and being able to market a brand more doesn't cut the mustard for illegal behavior. It's just the nature of such high-growth companies that require such immense funds running into R&D that the bigger company can funnel more money where it needs to go and it can win. It's amazing AMD has come this far.
Heck, look at Nvidia and 3dfx and ati--what was once a market with a great number of companies now has two, and every day somebody is promising the death of Nvidia.