I don't know who the market strategists are at AMD, but they deserve to be fired.
Option 1: Release multiple products targeted at different segments at different times. Release the flagship product to generate interest and enthusiasm, then follow up with your money makers. Continued buzz in hardware review sites. Continued placement of brand in front of customer. Better product and name recognition.
Option 2: Multiproduct release, with several products simultaneously competing for customer attention. One time placement of product and brand in front of potential customers, overwhelming potential customers with decision choice.
The only, and I say, ONLY time option 2 makes sense is if you wish to play 'look at the silly monkey!' games and distract the customer from a flawed product. You want to maximize your brand exposure to the customer even *with* flawed products if you can. What they're doing makes 0 sense from a marketing standpoint.
Anyone else who markets stuff for a living care to opine here?