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AMD: We Can Ship R600 Today.

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Pugnate

Senior member
Jun 25, 2006
690
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Why show it to reporters when they aren't allowed to report anything? Isn't that pointless? :p
 

Matt2

Diamond Member
Jul 28, 2001
4,762
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Originally posted by: bunnyfubbles
Originally posted by: Matt2
Originally posted by: thilan29
Originally posted by: Matt2
Regardless of whether or not the benches are true, "only" 128 shader ops, 512mb RAM and aggressive pricing tells me that more than likely AMD is about to embarrassed.

Article said 512-BIT memory. Nothing about amount of it.

Yeah I know, but we've already seen countless leaks about there not being a 1GB card.

You're not going to get a 1GB card for $399 so one of those rumors is false.

Doesn't matter, 512-bit memory seems all but concrete at this point which should be a pretty big advantage...meaning all AMD has to do is match the processing power of the G80 and it still should be a clear cut winner. I'd think they'd have to lay a pretty huge egg not to be able to at least match it in those terms.

What do you mean it doesnt matter?

Of course it matters. 512bit bus means nothing if the core can't saturate that bus.

64 SIMD 4-Way shaders is theoretically equal to Nvidia's 128 scalar shaders, but we don't yet know if AMD has achieved 100% efficiency on those shaders. Rumors we're hearing of the R600 core being clocked around 800-900mhz also means nothing because people forget that G80's scalar shaders are clocked at 1350mhz.

512mb of RAM is going to hurt this card no matter how wide the bus is because when you're playing at 1920x1200 or 2560x1600 with high levels of AA, I have to believe that you're going to use more than 512mb of memory.
 

v8envy

Platinum Member
Sep 7, 2002
2,720
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I don't know who the market strategists are at AMD, but they deserve to be fired.

Option 1: Release multiple products targeted at different segments at different times. Release the flagship product to generate interest and enthusiasm, then follow up with your money makers. Continued buzz in hardware review sites. Continued placement of brand in front of customer. Better product and name recognition.

Option 2: Multiproduct release, with several products simultaneously competing for customer attention. One time placement of product and brand in front of potential customers, overwhelming potential customers with decision choice.

The only, and I say, ONLY time option 2 makes sense is if you wish to play 'look at the silly monkey!' games and distract the customer from a flawed product. You want to maximize your brand exposure to the customer even *with* flawed products if you can. What they're doing makes 0 sense from a marketing standpoint.

Anyone else who markets stuff for a living care to opine here?
 

thilanliyan

Lifer
Jun 21, 2005
12,053
2,271
126
Originally posted by: Matt2
512mb of RAM is going to hurt this card no matter how wide the bus is because when you're playing at 1920x1200 or 2560x1600 with high levels of AA, I have to believe that you're going to use more than 512mb of memory.

If you're getting almost GTX performance for $399 (cheapest GTX I saw in pricewatch is $535), what's the problem with having 512mb?? This is of course based on rumours that the XT version will in fact match the GTX.