... and the price is right...
That is the main thing, if they can nail this down with a price below what the competition has, then it will sell.
If not, they will just keep getting dumped on.
Mind you, lots of this is brought on the way they are handling this, and more marketing BS about a "game mode" that should have never been introduced at this time.
They should have released solid drivers for whom this card was originally aimed at.
The whole reason for having 'professional' class drivers means, it is tested & tested, and tested yet again, until it is certified X program will *always* work.
Games come later.
But, the marketing clowns wanted to have a "game mode" since it makes people think it will go into overdrive or some drivel like that.
Things don't work that way. Yes, there are shortcuts they can do with some games, that don't require the extra checking that is done, but, that is a trivial amount of performance gain of maybe 5-8% if that.