How's this going "toe to toe"? At best, this is a desperate, half-ass*d effort aimed at the most clueless shoppers with money to burn. It could also be a "dry" run to pave the way for the 220w era on the desktop (perhaps the only way AMD can remain relevant on the desktop once Intel completes it's takeover of the igp battle; ie. 4 module, beefy igp with gddr5?). This will become evident once the benchmark results come in and the 4770k beats it handily with less than half the power consumption while costing a fraction! Also, marketing these as 5GHZ processors is like Intel marketing the 4770k as 3.9GHZ.Comments like this are not helping honestly.
On 9590 (strange number somehow) I have no intention of buying one, but as others have stated at least AMD is trying. At least one company still has the balls to go toe to toe with Intel and stay in the game all these years.
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