I don't think that is necessarily the case. Someone here already mentioned that there are a lot of people still running a 2500k or 3570k (that would be me) that are looking for the next worthwhile upgrade (6 core, perhaps). Those with a 2600k or 3770k would be in the market for an even more expensive CPU, say the 8 core variant.
Folks that have been sitting out of the market for awhile are wildcards. You would think that anyone looking to pay $800+ for a CPU would have picked up Haswell-E or Broadwell-E by now. Remaining buyers are probably on the fence between a 5820k and 6700k and don't necessarily 100% like all of what they see, but don't want to step up and pay the big bucks for the stronger LGA-2011 v3 chips.
They might pay a little more for Summit Ridge than they would a 6700k, but not THAT much more.
There are others out there that will spend more. The most expensive I bought was probably the Athlon 64 X2 3800+ for about $350. Others surely bought CPU's closer to $1000. Maybe those days are over, but a quality product can demand a premium price.
AMD had to establish themselves as producers of quality products before they could sell the FX line for the big bucks. Remember when AMD was the top dog with the 1.4 GHz Tbird that beat every Pentium III ever released and (mostly) beat the brand spanking new Willamette Pentium 4s? That chip was still cheap as hell.
That would be fine. Let the early adopters pay a ton for it. Those who can wait can save a good amount by waiting a few months. AMD can always adjust prices. Better for them to start higher and drop if they aren't selling.
You would think the 9590 pricing debacle would have left a bad taste in their mouth . . .
I know who Francois Piednoel is, lol. He "rants" on all kinds of subjects, some unrelated to x86. He just doesn't think there is enough proof yet to prove the performance of Zen, but yeah I would imagine they are a bit worried about the competition as well.
That was some snippy nonsense going on there in Twitterland. It's kind of sad.
Running CodeAnalyzer on a preZen AMD chip would reveal the required details, and just where the older chips struggled in this benchmark.
I'll volunteer with my A10-7870k @ 4.1 GHz ( I can select a higher clockspeed if you like). Please give me instructions to make sure I perform the tests exactly as per your request.
damn, you killed a polar bear and blame AMD?
Oh noes, who will sell me Coca Cola this winter?
A monster Zen APU could actually be a legit as hell thing. Full blown GPU/CPU with HBM on die. Holy crap what would that be like?
Snowy Owl? I've long held that a consumer version of Snowy Owl would be amazing.
They will undercut their competitors while still maintaining vastly improved margins than they have been in the past few years.
That was my thought on the matter. They need a combination of market share and revenue growth. Their current margins are pretty awful.
I will also add this . . . personally, I would be willing to pay $400-$500 for a top-bin Summit Ridge this January. I would balk at anything higher than $600. I'm sure a lot of other people would feel the same way . . .