An analysis of the situation:
http://seekingalpha.com/article/919691-advanced-micro-devices-warns-on-weak-demand-what-s-next
Company will not be profitable, it seems, this quarter. Full year will likely see a massive hit if Q4 is equally bad.
This was a good read. I found this part particularly interesting and thought i might bring it into focus
link said:
Q4 Guide - Unlikely To Be Good
With the company writing down $100M of inventory, it is unlikely that the Q4 guide will be particularly strong. On the previous call, the company had assured investors that the majority of the new inventory that had been built up was next generation "Trinity" products and not, as feared, the previous generation "Llano" products. However, the inventory that had already been built -- especially on the desktop chip side -- remained.
AMD attempted to hold off the coming of the next generation "Trinity" parts on the desktop in order to clear inventories, but it seems that the company was unable to do so. A part of this is likely due to the fact that AMD had created something of an "Osborne Effect" by talking up its upcoming products while its new products had just hit the shelves. This likely had a material effect on the demand for its current products, as AMD created the perception that better stuff was perpetually "just around the corner."
Its a sad fact it happened but there are lessons too be learned. We keep hearing how "nvidia is late" on these forums but if you havent figured it out just yet there is probably a lot more to it. Although a few people will not want to agree, there is reasons to hold off launching products sometimes especially when there are boat loads of previous generation stock in the warehouses. As a company you want to prevent having to write off a lot of stock as its just throwing away money. Amd had to write off a lot and it really hurt them. There are better ways to do things.
Its not far fetched to connect that perhaps nvidia had reasons to hold off launching some of their 28nm GPU skews. To clear out as much inventory as possible. The perfect timing for the holiday seasons is an indicator these gpus were held back as long as possible. Also many are from the same silicon as the 670/680, the gk104. Call nvidia what you may, call them late or whatever but they know what they are doing and how to make money.
I dont believe the 680 was held back to clear stock. I honestly believe nvidia wasnt sure what to do untile they seen what AMDs hand looked like. Then they prepped the 680 and launched. But there was plenty of 40nm chips in the pipeline than nvidia needed to get rid off. I believe this would give them reasons to take their time lauching their other skews.
As far as AMD. I think they expected nvidia not to be able to compete and tried to capitalize on this. They dropped their 28nm line-up early to try to take advantage of what they thought would be a great opportunity. Having many older generation cards in the pipeline didnt matter too them because they planned to offset this with their premium. The plan all went a bust and they got stuck with a bad outcome. They waited as long as they could to drop prices because they really couldnt afford too. With older products on the shelves and no way to get that money back, they have a huge loss to take. The bullet to bite. The plan backfired.
AMD was first to have the full 28nm lineup out in the market but theu failed to turn it into profits. You cannot leave so many of your last gen cards out that your burning the candle at both ends. This is why their newer 28nm cards were less of a value than their 40nm cards. You could get faster 40nm AMD cards for cheaper than their 28nm cards. Having so much stock left in the pipeline really can hurt. There are better ways to do things.
In my opinion these things should be considered. There is no doubt in my mind this is what occurred, at least to a degree. It is my opinion and may not matter to some of you but i have the right to state it.
I am just saying that there are a lot of things you may not get but you can bet there is a reason. Like how AMD gets their line up out first but dont make much of a profit on it. Stuff like, why nvidia can succeed while being sooo late. Just because you cant see it doesnt mean that there isnt more to it. Hopefully some will put more thought into things before they start mindlessly saying stuff like, "nvidia is late, whats the point in this card?" bla bla bla. The point is that nvidia will release cards when they think its time, and they will make money on them. They want to stay in business.
This is unfortunate for AMD but a lot of things people my have been praising them for could have contributed. The massive write offs of at least 100million $$ were all from older stocks of products that they did not sell.