SiliconWars
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- Dec 29, 2012
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I'm surprised that their CPU division was able to increase sales by $90 million from last quarter, given the state of the PC market.
This is exactly why it's been above expectations. Nobody expected AMD's CPU division to have such a large revenue increase this quarter.
AMD sold the chips in Q2, and that is how they count revenue. It takes 1-4 months for an OEM to make an end product based on the chips, but AMD still realises the revenue at the time of sale.I thought that Kabini came in too late to effect this quarter (most design wins won't come in til next quarter). Also, OEMs waited 3 months before bring out any Richland laptops (and very few new models). Maybe they are declaring sales ahead of time, before the new design wins even are announced?
IMO, what we are seeing is AMD starting to claw back the market share it gave up a year ago in order to downsize and regroup. I mentioned this before, but it's easier to attack from a position of neutrality or strength than it is to hold on to everything you have while being weak. AMD was treading water for years at ~$1.5 billion, trying to defend everything they had. At ~$1 billion they can grow back to $1.5 while attacking. They have to keep expenses and staff numbers under control or they'll just end up back where they were.
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