SiliconWars
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- Dec 29, 2012
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A second quote:
And they said it a second ago. It's the console business which will be responsible for the lower gross margins.
That means their margins on these custom SoCs is around <=20%.
Sontin...AMD has already said that they are getting paid "towards the top end of client APU" for the console SoC's. We know they are much bigger chips. Of course margins are going to go down.
What you're missing is that AMD is increasing revenue by 20%+ *simply on consoles*. While Nvidia is inviting ridicule with Shield as Tegra continues to capitulate, AMD is making another $200 million next quarter on console sales alone. What was Tegra break-even point again? $1 billion?
It is totally absurd to claim that Nvidia gave up on consoles because of lower margins. They can't even give Tegra 4 away at any profit.
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