myocardia
Diamond Member
- Jun 21, 2003
- 9,291
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So what "risky" venture has AMD undertaken lately that has worked out for them?
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So what "risky" venture has AMD undertaken lately that has worked out for them?
Paying too much for ATI,buying Seamicro,, being the only bidder for the consoles' APUs?
That's actually a surpisingly good answer.
Being willing to accept low margins on the consoles has worked out for them well.
Paying too much for ATI,buying Seamicro,being the only bidder for the consoles' APUs?
So what "risky" venture has AMD undertaken lately that has worked out for them?
ATI destroyed both companies.
Like Intel: License IP and build your own GPU.
And save 4-5 billion in the process. Billions that should have been spendt on improving products.
And save 4-5 billion in the process. Billions that should have been spendt on improving products.
There is no excuse, the ATI buy simply destroyed both companies. And it took AMD 5 years before the first brutally bolted on GPU on a CPU was released. The ATI buy did absolutely nothing.
At least AMD spend 4-5B but they have the better product and a lead of two years or more against Intel in iGPU.
AMD had no option. Without ATI they they couldn't have gone ahead with the APU plans, at least not with a successful iGPU part.
Bying ATI was the right thing to do. It's been other issues that have given AMD troubles. Just because AMD is in trouble doesn't mean the acquisition of ATI is the root cause of that.
And have the wost product in the market(iGPU perf, perf/watt, price etc).
They could easily have gone the APU route. Buying ATI was simply one of the prime moments of complete arrogance and incompetence at AMD. And again, 5 YEARS before the first APU. They gained nothing and they spilled every single chance of anything.
The history have shown what an epic disaster it was. Something most people already saw when they bought it. To even defend it as some kind of rational buy is completely out of touch with reality. In Q2 by the looks of it, AMD will drop below 1 billion $ revenue.
Again - what option did they have?
* Skip the APU track and produce pure CPUs without iGPU? -No way, most people buy APUs these days and don't add discrete GFX cards.
* Start their own GPU division from scratch? -Look how well that has turned out for Intel.![]()
What do they have now? A combined company with a value of only about 70% of what they paid for ATI, and historically low market share in both cpus and dgpus. I call it the reverse midas touch.
70%?
AMD today is worth 35-40% of what they payed for ATI.
License the tech for a fraction. Just like most CPU makers with integrated IGP does.
Not to mention Intel spend 7.7B to acquire McAfee in 2010 and operating income all those years is negligible.
Then why don't you flame Intel for not doing so? Their iGPU adventure has turned out even worse.
I was giving them a generous estimate, but I did not count for inflation, so you could be right.
