My comment from the vid card thread,
http://forums.anandtech.com/showpost.php?p=37336559&postcount=25
"The PC market, in reality, is small potatoes to Steam boxes and next gen consoles.
The 390 series is next gen console stuff before next gen console stuff is slated to replace PS4 and XB One.
To think AMD is going to change anything after locking up a whole market that Intel and nVidia didn't really want to fight for...
The fact that PC gamers are beside themselves waiting and wanting to buy this stuff and abuse it, (an ingenious performance test for moving it towards console integraton) is frankly amazing, and am surprised no on else has glommed on to it."
And
http://forums.anandtech.com/showpost.php?p=37336808&postcount=29
"Look at the financial tables, specifically Dec 27 2014.
The Enterprise, Embedded and Semi-Custom made big money, and all that tech comes from Computing and Graphics.
They get to develop and sell essentially niche products that trickle down to their new console market.
Of course March 28 2015 looks bad for Computing and Graphics, they are spending money on getting enough product stockpiled for the next GPU release.
And working on the new CPU slated for release next year..."
AMD had this all planned out years ago, probably at 79xx GCN 1.0 launch.
To see this FUD on display, with doom and gloom thrown in, pfft, they locked down the console market.
Enjoy being a guinea pig for it on PC, getting to play with the newest stuff first.
🙂