AMD Polaris Thread: Radeon RX 480, RX 470 & RX 460 launching June 29th

[poohbear]

are AMD delaying it because they're scared it doesn't match up to the GTX 1070? I don't understand why the big delay when the competition is blaring at the top of their lungs how awesome their cards are? AMD has a serious marketing issue.

 

[misuspita]

Oh come on, it needs repeating every 2 pages?

They did not delayed anything, they said from the beginning that it will launch in time for B2S...

 

[beginner99]

Its 379$ to 699$. No matter how many times you write it wrong it wont be right. And that's big revenue.

AFAIK your from Europe too and you know it will cost much more here.

As a reference founders edition cards here are $850 and the Asus Strix is listed at $899. (Cheapest 980 TI is around $700)

No prices for 1070 yet, but I can assure everyone they will be at least $500. We don't know P10 pricing but AMD pricing here is usually much closer to US pricing. For example MSI Gaming 390 on newegg its $339 here $370. Given that I expect P10 to beat 1070 by a significant margin in performance/$.

 

[ShintaiDK]

AFAIK your from Europe too and you know it will cost much more here.

As a reference founders edition cards here are $850 and the Asus Strix is listed at $899. (Cheapest 980 TI is around $700)

No prices for 1070 yet, but I can assure everyone they will be at least $500. We don't know P10 pricing but AMD pricing here is usually much closer to US pricing. For example MSI Gaming 390 on newegg its $339 here $370. Given that I expect P10 to beat 1070 by a significant margin in performance/$.

And I assume you heard of VAT. All our prices includes VAT. If you want to compare, you remove the VAT first.

The Strix listed is cheaper than the FE by 150DKK.

Using your method. The MSI gaming 390 is 410$ and the MSI Gaming 390X is 525$.

 

[ShintaiDK]

are AMD delaying it because they're scared it doesn't match up to the GTX 1070? I don't understand why the big delay when the competition is blaring at the top of their lungs how awesome their cards are? AMD has a serious marketing issue.

Its simply because its not ready yet.

 

[cytg111]

.. AMD has a serious marketing issue.

Yea, and dont discount it, they can have a screaming product and still manage to eff up marketing big time. I would not be the least surprised.
It will need to have an equivalent feature to SMP for me to consider it.

 

[tential]

Its simply because its not ready yet.

Source?

Yea, and dont discount it, they can have a screaming product and still manage to eff up marketing big time. I would not be the least surprised.
It will need to have an equivalent feature to SMP for me to consider it.

This is already a massive marketing fail. I don't know how you can classify it otherwise.

 

[ShintaiDK]

Source?

Because AMD haven't launched it and you cant buy it. There is no benefit in waiting.

 

[tential]

Because AMD haven't launched it and you cant buy it. There is no benefit in waiting.

So you have no source just your own pure conjecture.
Do you want to provide conjecture on why it's not ready yet despite AMD having shown working samples multiple times?

 

[jpiniero]

So you have no source just your own pure conjecture.
Do you want to provide conjecture on why it's not ready yet despite AMD having shown working samples multiple times?

GloFo sucks is the answer

 

[MrTeal]

So you have no source just your own pure conjecture.
Do you want to provide conjecture on why it's not ready yet despite AMD having shown working samples multiple times?

Shintai has no evidence that it's not ready to launch, but the argument is pretty compelling. Can you think of a reason that AMD would not launch Polaris now if the chips were available in quantity, all the board and FW/driver issues were ironed out, and things were ready for a launch? I honestly can't think of a single good reason that AMD would hold back at minimum another month if they were ready to launch now.

 

[Det0x]

Maybe they are producing enough cards for a hard launch.. a certain other brand have no stock in my country. (Norway)

 

[tential]

Maybe they are producing enough cards for a hard launch.. a certain other brand have no stock in my country. (Norway)

Who knows?

Its like me saying Nvidia has 0 stock of the gtx 1080 because they launched it far earlier than expected due to fear of amd upcoming cards hence why there was so much confusion during the launch about pricing and availability. And Nvidia is using the higher prices to hide supply issues until supply picks up and then they'll drop the price to their second tiered pricing of 600 and 380.

Just random conjecture who knows what the supply of the 1080 although availability is nonexistent.

 

[Mopetar]

are AMD delaying it because they're scared it doesn't match up to the GTX 1070? I don't understand why the big delay when the competition is blaring at the top of their lungs how awesome their cards are? AMD has a serious marketing issue.

At the price of the 1070, I doubt it. Even if it's 5% off, if it comes in at $300 it will be a much better value than the 1070 even at MSRP prices.

My guess is that they don't have sufficient supply to launch. There was an earlier rumor suggesting that AMD would be featured in Apple's new lineup so another possibility is that they told Apple they wouldn't announce publicly until Apple's event if they could get some stage time to show off the product. If Apple made a large purchase order for new Mac notebooks and desktops it may also explain supply shortages.

 

[ShintaiDK]

So you have no source just your own pure conjecture.
Do you want to provide conjecture on why it's not ready yet despite AMD having shown working samples multiple times?

Showing prototypes of random quality isn't a metric for anything.

If it was ready it would be launched. The only thing waiting gives is less cards sold.

 

[Sweepr]

So you have no source just your own pure conjecture.
Do you want to provide conjecture on why it's not ready yet despite AMD having shown working samples multiple times?

How can you demo your products 3-6 months ago and still have almost zero leaks about the actual cards and scarce info except a possible NDA date? I don't expect AMD to provide an anwser to this, so we can only speculate.

 

[AtenRa]

There is no NVIDIA product to compete against Polaris 10-11 until the end of June, so AMD has little reason to reveal anything earlier.
Also, AMD has to sell SKUs already in the market as much as NVIDIA, dont forget that.

 

[ShintaiDK]

There is no NVIDIA product to compete against Polaris 10-11 until the end of June, so AMD has little reason to reveal anything earlier.
Also, AMD has to sell SKUs already in the market as much as NVIDIA, dont forget that.

By that logic nobody should release new cards.

I can guarantee you both Nvidia and AMD will launch GP106 and Polaris as fast as they can. They are not waiting for anything but getting the cards ready.

 

[AtenRa]

By that logic nobody should release new cards.

I can guarantee you both Nvidia and AMD will launch GP106 and Polaris as fast as they can. They are not waiting for anything but getting the cards ready.

I said not earlier than the NDA expires.
And yes they will release on time, like they have been saying for the last 5-6 months now, and that was mid 16.

 

[brandonmatic]

There is no NVIDIA product to compete against Polaris 10-11 until the end of June, so AMD has little reason to reveal anything earlier.
Also, AMD has to sell SKUs already in the market as much as NVIDIA, dont forget that.

But AMD delaying announcing their own new products doesn't help them sell existing products if nVidia already announced the 1070 that makes their entire top-range obsolete at current pricing.

 

[Azix]

You guys should realize by now AMD doesn't care who is getting anxious. They said they weren't releasing till ready, they said they were aiming for mid year. Doesn't matter if nvidia puts Chuck Norris in their GPUs, AMD is doing what AMD wants.

 

[USER8000]

AMD said months ago that they were launching around this time and remember there are probably OEM deals which they are producing GPUs for the like of Apple,etc.

 

[BlitzWulf]

Apparently even though AMD has always said Mid year,before back to school for Polaris.
Now that NV has released two cards which dont even address the same market ,the fact that they wont rush out their release is an obvious sign of failure.

Never mind that they may have several corporate partners that have made plans expecting launch at a certain date,let's also ignore how terrible of an idea it is to launch a product in to a high volume market without having the production to back it.

I have to agree this is a blunder of epic proportions on AMD's behalf almost as bad as not pushing the 380X forward to launch at the same time as the GTX 970 launched. I mean what were/are they thinking ?

 

[RussianSensation]

By that logic nobody should release new cards.

I can guarantee you both Nvidia and AMD will launch GP106 and Polaris as fast as they can. They are not waiting for anything but getting the cards ready.

AMD is not stupid. First, they are waiting for retail prices of 1070 cards because that's the biggest current threat to the P10. If the cheapest good 1070 is $399, then Polaris 10 can be $299 and still be perfectly viable even if it's 25% slower. Second, they need to build up real inventory for true retail availability not 1080 Paper Launch. This is critical because $249-299 P10 will target key market segments that no $380-450 card is aimed at. You cannot have 20-25 $249-299 cards at MicroCenter per store and call that a launch. Such paper launch would tarnish P10 more for AMD since there are 5-10X more gamers who want $249 cards over $400-700 ones. Having 200,000 cards for sale July 15th is better than having 20,000 cards that all sell out with no inventory in sight. You cannot win market share by just having a good product in reviews -- there needs to be actual availability in retail channels and AMD understands that. Another point is AMD needs to clear the channel from R9 390/390X cards and there are a lot of them left.

AMD never confirmed June 4th retail launch. All of that was pure conjecture online. NV never confirmed 1060's launch either. We know it's rumored for August but since NV never said when it's launching, they could release it in September and not be late. AMD always said mid-2016 launch and volume sales for back-to-school season. Who knows if GloFo has issues, maybe P10 isn't meeting expectations, maybe AMD is secretly allocating the full RX 480X 2560 P10 cards for Apple, which means they'll need time to build up desktop inventory of crippled RX 480 2304 parts. Either way, a generation lasts 1.5-2 years. Considering NV has no retail availability in North America of 1080 and 1070 is likely to repeat 1080's paper launch, as long as AMD's Polaris can hit Fury Air performance for $299 or less, they will get their sales. Many gamers eyeing 1070 won't even buy the garbage FE model; meaning the June 10th launch is useless for them. Until we see AIBs with retail availability of 1070, there wont be a single worthwhile 1070 for purchase yet. OTOH, AMD may have AIB P10 cards for hard launch mid-July, then it's barely a month gap between AIB 1070 and P10.

Maybe you forgot 4850/4870 launches but back then everyone thought AMD is done. What happens if AMD releases a 390X + 10-15% for $249-269? We don't know, but what if they do? Such a card would make both the 1070/1080 look worthless for 1080p 60Hz gamers - the majority of PC gamers.

Apparently even though AMD has always said Mid year,before back to school for Polaris.
Now that NV has released two cards which dont even address the same market ,the fact that they wont rush out their release is an obvious sign of failure.

Never mind that they may have several corporate partners that have made plans expecting launch at a certain date,let's also ignore how terrible of an idea it is to launch a product in to a high volume market without having the production to back it.

I have to agree this is a blunder of epic proportions on AMD's behalf almost as bad as not pushing the 380X forward to launch at the same time as the GTX 970 launched. I mean what were/are they thinking ?

It's way better to do it NV style apparently. Paper Launch >>> Hard launch. Hitting F5 and religiously following NowInStock is better than walking into a store or logging into Amazon and ordering a card, then moving on with your day. Better AMD charge a $70-100 premium for AMD's Typhoon Blower Edition than have cheaper AIB cards for sale in volume. The funny part is 1080 FE owners already got destroyed by the 1070 which in AIB form makes a joke out of the $699 FE 1080; but they are too busy trolling AMD threads as if they ever intended to buy P10. Ha!

 

[AtenRa]

But AMD delaying announcing their own new products doesn't help them sell existing products if nVidia already announced the 1070 that makes their entire top-range obsolete at current pricing.

First, AMD sells much higher volume at sub $300, and that is what Polaris is targeting. They need to move those Cards from retail as well as OEMs before Polaris is launched.

Secondly, 1070 will start to obsolete both AMD and NVIDIAs $330+ (GTX 970/980/980Ti/Titan X) products once $380-400 cards hit the retail (end of June ???). So again, AMD doesnt need to harry the Polaris launch.