yep..... chipset stays cool, so I juice it pretty well

It actually reads 31C- you must have mis-typed that.
I pulled the stock chipset cooler off, applied AS Ceramique and just put it back on. In the DFI bios you can set what temp you want the chipset fan to be "full speed". I set it to be full speed above 25C. My Zalman goes full speed over 35C or else it is always "throttling" on/off. I originally set the Zalman to full speed at 30C, but I did not like it going OFF occasionally at that setting.
My rig is in my basement and it's about 18C (65F). I have an Antec SX1040 case with two 80mm fans and a bay cooler as intakes in the front, two 80mm fans on a Card Cooler XT on the side of my case- they blow over the 7800GT and happen to hit the chipset as well

, and two 80mm rear exhaust fans as well as the PSU exhaust.
Needless to say they all help my temps- especially the card cooler
