Just checked before visiting this thread and seeing your post, and prices I quoted yesterday remain in effect. I realize prices are fluid on products that have significant time on the market, which is why I checked on my own originally, then chimed in.
That wasn't his point at all. His point was that when price comparisons were made by myself and others, the prices you quoted weren't available. We all know that 980 has dropped as low as $405 for the MSI Gaming version last month but since prices change so often, it's impossible to be accurate without updating them daily.
For instance, you found a lower price on the 980 but you didn't mention how the other NV cards I linked went up in price:
Asus I quoted for $280 is now
$310.
After-market 970 I quoted for $295 is now
$325.
980TI I linked for $600 is now
$625.
On the AMD side,
The 390 I posted is now
$290.
390X I posted is sold out.
Fury I posted for $480 is now
$530.
The point we were trying to make is that these price cuts were just a term WCCFtech made up as click bait for both AMD and NV articles. The average prices have gone up across the board from the big sales we saw leading up to and including Cyber Monday. Therefore, it does not appear that AMD/NV have officially cut prices just yet.
I'd take the $400 GTX 980 over the $380 390x any day of the week for it's better thermal merits and overclocking, and at $400 I don't think it's a bad value at all relative to the rest of the market (not the greatest, but certainly not out of line).
Ya, I would take a $410 980 over a $390 390X but between both of those, I'd take neither overall.
On most YouTube channels that do GPU recommendations/new PC builds do as well, this is the same consensus. I've never seen any prominent, unbiased YouTuber or a recent unbiased PC build guide recommend a 980. Anywhere I look, the recommendations are 970/390 (or 390X if you can find it for cheap) OR go all the way up to the 980Ti. Looking at 1080P benches, what does $100+ spent on 980 get you over 970/390? Not much. For 1440P, 980's advantage withers to single digits.
http://tpucdn.com/reviews/Gigabyte/GTX_980_Ti_Waterforce/images/perfrel_2560_1440.png
980 and even the Fury for $400+ are both no-man's land GPUs. With more than a decade of GPU history behind us (570 vs. 580, 6950 vs. 6970, 5850 vs. 5870, 670 vs. 680, 6800GT vs. 6800U, X800XT vs. X850XT PE, etc.), we can state without a shadow of a doubt that extra $ spent on the 980 is better utilized by reselling the 970/390/290X next year and getting a newer $399 card. I would also easily take a Core i7 6700K/5820K (6800K) rig with a 970/390 over an i5 6600K + GTX980/390X/Fury. $100 towards an i7 CPU goes a long way.