NTMBK
Lifer
- Nov 14, 2011
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Be my guest. Let's see around Q414 what's left of AMD mobile market share. Not much I would say.
That has nothing to do with the argument we were having, come on
Be my guest. Let's see around Q414 what's left of AMD mobile market share. Not much I would say.
That has nothing to do with the argument we were having, come onAMD has plenty of other issues going on, they are fighting 14nm with 28nm, and Carrizo is a placeholder before the next gen is ready. I don't expect it to be a big success. But I still think sharing a socket was a smart move.
If sharing a socket is such a great move, and has no ugly side, why didn't AMD (or Intel for that matter) try it before?
back then it seems like all the products were designed in various bubbles but now most of the these products have become homogenized. The features that differentiate them are mostly software and services.
So the previous engineers and managers were idiots enough to leave such a huge opportunity to save tons of money on the table?
That is not exactly fair when the US and almost the entire world isn't even given the chance to buy a quality notebook. With Intel having such a huge grasp. 1080P screens and a solid construction should be a must even on lowish end products.Be my guest. Let's see around Q414 what's left of AMD mobile market share. Not much I would say.
If sharing a socket is such a great move, and has no ugly side, why didn't AMD (or Intel for that matter) try it before?
You do realize that while Beema is a SoC... Kaveri wasn't it had a south bridge.So the previous engineers and managers were idiots enough to leave such a huge opportunity to save tons of money on the table?
So the previous engineers and managers were idiots enough to leave such a huge opportunity to save tons of money on the table?
So the previous engineers and managers were idiots enough to leave such a huge opportunity to save tons of money on the table?
No, not a defensive move by any standards. Intel is BUYING market share, EXPANDING its footprint at the expense of its balance sheet. AMD is consolidating the two platforms because they can't stand in their own leg by their own, Carrizo and Carrizo-L will sell *less* than the sum of Kaveri and Beema, or Trinity and Jaguar. AMD will have less design wins with both Carrizo chips than it had with the combination of the previous two generations.
Intel isn't even providing contra-revenue for Bay Trail-M/D so this program doesn't affect Carrizo/Carrizo-L.
Intel isn't even providing contra-revenue for Bay Trail-M/D so this program doesn't affect Carrizo/Carrizo-L.
While Intel isn't doing contra-revenue for Bay Trail-D/M, I have a feeling that they are not charging much, if anything. The difference would be like $0-5 versus (-$50) - (-$30) for T. That's why the Cats got wiped out, because they can't compete with those prices.
While Intel isn't doing contra-revenue for Bay Trail-D/M, I have a feeling that they are not charging much, if anything. The difference would be like $0-5 versus (-$50) - (-$30) for T. That's why the Cats got wiped out, because they can't compete with those prices.
Kabini costs $55 for the top end model after S/H and retailer margins. The actual gross price AMD gets for the die is probably $30-40. Intel probably charges a similar amount (they don't pay the foundry tax).
AMD strongly put forward decoding and display of videos 4K, which is no problem on its future APU while the fourth generation of Intel CPUs suffer. Carrizo is also able to support the 4K HEVC to 60 fps.
https://translate.googleusercontent...o.html&usg=ALkJrhhKtIZpXiQ5BT6t6D16ksG2OU_18QAMD expects to offer a significant gain in terms of energy efficiency, with improvements on this point both in terms of new cores with the new CPU Excavator and enabled GPU "DirectX 12" (or Direct3D 11.3)
While Intel isn't doing contra-revenue for Bay Trail-D/M, I have a feeling that they are not charging much, if anything. The difference would be like $0-5 versus (-$50) - (-$30) for T. That's why the Cats got wiped out, because they can't compete with those prices.
AMD expects to offer a significant gain in terms of energy efficiency, with improvements on this point both in terms of new cores with the new CPU Excavator and enabled GPU "DirectX 12" (or Direct3D 11.3)
We did not get any details about it, but AMD said that in the case of Dual Graphics, it will not be required manufacturers to integrate a new GPU with similar architecture. AMD advise them to associate Carrizo such a new GPU, but will not object to the association with a former GPU if they wish to opt for this option, either for reasons of economies, because this new GPU will not be available from the start of Carrizo.
AMD is debuting its high-performance Carrizo and Carrizo-L system-on-a-chip design at the 2015 Consumer Electronics Show (CES), and we're the first to offer pictures of the prototype.
While Carrizo-equipped systems won't be available until the mid-year time frame, the company has working silicon in hand. AMD has thin and light prototype systems jointly developed with Shuttle Inc. and is showing them off at CES. According to Kevin Lensing, Senior Director, Product Management, AMD, "It's a 'Carrizo'-based system sporting an upcoming mobile discrete GPU and it delivers exceptional, unprecedented gaming performance in a thinner and lighter platform than previously possible due to the energy efficiency and performance focus we have in 'Carrizo.'" The CES demonstrations are limited to private appointments and aren't available to the general public, but Tom's Hardware will be there and we look forward to seeing what Carrizo can do.
Tom's also touts the company's new unified platform strategy: "Our scalable approach, which hasn't been used in the PC industry for many years now, addresses the complete stack from top to bottom with a single platform, meaning that our OEM partners will be able to use "Carrizo" and "Carrizo-L" to serve a wide range of the market – spanning form factors and price points from all-in-ones and mainstream notebooks, to ultra-thin and light performance and gaming notebooks – without needing to design, develop, and validate multiple platforms."
Carrizo checks a lot of boxes: a unified SoC platform that the company claims can scale from mainstream to enthusiast class performance, the new Excavator CPU core, the GCN graphics architecture, Mantle and DirectX 12 API support, Project FreeSync support, Heterogeneous System Architecture (HSA) 1.0, and an integrated ARM TrustZone processor on die.
Despite the impressive feature list, it may come down to plain-and-simple ability. Is Carrizo capable of generating playable frame rates in games while using an acceptably low amount of battery power? AMD claims that "…'Carrizo' delivers HD and Ultra HD graphics horsepower, increased compute performance and next-generation mobile gaming," and our discussions with representatives lead us to believe that the company considers this an important aspect of Carrizo's arsenal. We've also been told that technology research firm Gartner has indicated that thin and light notebook gaming is on the rise.
We're inclined to agree. If Carrizo has the chops to handle PC games in HD while maintaining modern power-efficiency expectations, it would open a new market up to AMD. Imagine a capable, reasonably-priced gaming notebook equipped with a built-in FreeSync monitor. But AMD has had capable on-die graphics chipsets for some time now. The question is, can it get power usage under control?
John Byrne, AMD's president and general manager of the company's computing and graphics business unit, has gone on the record saying that "…we're bringing a brand new graphics architecture integrated into Carrizo. This will be our biggest leap ever from an energy efficiency perspective." We're not sure how the company has tweaked GCN in order to achieve this purported leap in energy savings, but we've recently noted that AMD Appears To Have Power-Saving 'Dynamic Frame Rate Control' Feature Incoming. Maybe this has something to do with AMD's claims, maybe not, or maybe it's just one piece of the puzzle. Either way, we can't wait to get our hands on a Carrizo for testing later in 2015. In the immediate future, stay tuned for our impressions of our hands-on time with the Carrizo prototype system, coming very soon.
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Very surprised to see the AMD Carrizo prototype with discrete graphics
If AMD is just going to show a generic laptop case then this CES sucks. You could have made a picture of any notebook it would have made no difference to me.
This tells me nothing.
I hardly care for them making prototypes, performance numbers with conservative clocks are all I really crave for. Also that way the final product can only turn out to be better.I agree, that it's very underwhelming, but remember, they only got the silicon a few weeks back (much later than comparable Kaveri chips a year ago), so they haven't had much time to do prototypes.