Originally posted by: MrK6
It's not like they need to do much either; they currently have a product that pretty much sells itself. If this was the chance or incentive they were waiting for to get the ball rolling, I'm glad as well to see them finally "get in the game."
While people like us on tech boards like to think that good tech will sell itself, it has been demonstrated that this is not the case. Take a look at Pentoum D vs. Athlon64 X2...
Sure, AMD sold a lot of cpus to enthusiasts and certainly gained some mind share, but AMD failed to capitalize on this success to see them through the leaner Phenom years. Whereas Intel could comfortably rest on their laurels to see them through the Prescott and Pentium D era, and now they've come back with Core.
The difference: marketing and brand recognition. Everybody
knows who Intel is, but no one knows who AMD is.
It seems that this concept has finally made its way into ATI's strategy.