I think he meant AMD itself needs to provide a lot of support and development. Maybe they will. It sounds great for AMD to support "open standards", but somebody needs to take charge, give the project direction and engineering support. Again it reminds me of HSA. I forget the name of the organization, but there is a huge consortium of companies that are "supporting" HSA, but where has it gone?
It is one thing for a company to develop something to completion, and then make it open source for everyone else to use. It is quite another to have some ideas, make them "open source" and hope somebody develops and makes use of it.