My wife bought me the fire for Christmas. So far I love it. But I'm not the crazy customize hack everything type of person either. I wanted it for reading, watching some movies, web surfing etc. Not looking for a desktop replacement. It will be mainly used on the road at work and if lost/broken I feel better replacing $199 fire vs $500 ipad.
The one thing I will say, which has been echoed everywhere, is that the silk browser sucks ass, real ass. Seemed laggy, and not responsive at times to the touch. I sideloaded Dolphin HD and it made a world of difference.