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https://www.marketwatch.com/story/m...-but-subscriptions-might-rev-sales-2018-04-13
Millennials get blamed for the death of many things. Add motorcycles to the list.
The motorcycle category has been struggling in recent months, with shares of Harley-Davidson Inc. HOG, +0.48% off 29% over the past year. Analysts at Bernstein said that millennials’ lack of interest in bikes might be part of the reason.
Young millennials, which Bernstein pegs as adults born between 1990 and 2000, are two-thirds as likely to ride motorcycles as their elders were at this point in their life.