Originally posted by: jpeyton
Originally posted by: troytime
maybe they're finally realizing that paying people to use their search doesn't really work
Actually it works really well. These high cash back rates are just introductory ones to get people to visit their site, but communities like FatWallet have grown incredibly fat (no pun intended) by offering people cash back through referral links.
If I'm making an online purchase of any kind, I always try to use a cash back site. I've probably about $3k in cash back checks over the last two years.
Of course MS can't keep these astronomic cash back rates going forever; but it's just like the XBOX. They bled some money in the beginning, and now the XBOX 360 has more units sold than the Sony PS3. And MS has PLENTY of money to spend to make a dent in Google's market share.