No doubt that Ultrabooks aren't where they should be yet.
I know I want the following at least, in any future Ultrabook, and until it is available, then there is no point in buying one.
1. Full sized HDMI out
2. Ethernet Connection
3. Genuine 7+ hours battery life
4. 1.3kg or less total weight on 13.3" model
Well, you can already get all of that and more in an ultraportable like the Toshiba 935 or ThinkPad X220/X230.
That's the dilemma, I think. Even if they add the above features, why would you buy the 17W TDP Ultrabook at the higher price than the X230 or Toshiba 935?
That's what I mean by Intel has to offer something different. If they offer the same stuff you're already getting in non-Ultrabook platforms, what's the point? Where's the sale? I understand Intel wants to sell their stuff at Apple-like margins and reel in the profits, but the fact of the matter is that the person looking for a sexy looking laptop will buy an Apple product no matter what the other OEMs offer, Microsoft included. Unless they're willing to differentiate themselves with actual features and not "Look! Me too!" they're going be in for a rough ride, Intel included. Just because Apple is using Intel CPUs now doesn't mean they'll be using them in the future. If Apple looks to consolidate all of their products into a single OS and ISA and core design, that likely means they'll be going ARM rather than x86. As soon as Intel got whiff of their new in-house ARM core, I'm sure they were pooping their pants.
Thus I think Intel has a lot riding on Ultrabooks because it's essentially their device to combat the approach of tablets and ARM. If they keep screwing it up they're going to be stuck in an unenviable position regardless of what they can offer on x86. It's Intel's version of the tablet with the exception that it flat out sucks...
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