Pretty sure every manufacturer is either doing this already or planning on doing it. Seems to me paying companies money for things I want isn't enough anymore, now they have to make a bit extra on the side.
On a related note I had a text from vodafone yesterday which went something like.
HI welcome to vodafone select, please text back with the thing you like so we can send you information.
1. clothes
2. sports
3. holidays
etc
etc
I mean W.T.holy.F is going on, if my wife didn't work for them I would ditch them in a second after that stunt.
Someone needs to come up with a group of companies that have it written in their code of conduct that they will not try and scavenge information/sell customer info to advertisers. The same goes for companies outsourcing call centers to icantspeakenglishistan. I will pay good money to not get hassled with this crap and to be able to speak to someone who I can understand when I have a problem.
Yeah, the nearly-always-on Kinect sensor makes sense. Hmm.....a video camera in your home, always running whenever you want to use your entertainment center. Naaaaaahhhhh, no one out there would have an interest in getting hold of
that information. Never.
LG Smart Ad analyses users favourite programs, online behaviour, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.
Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness.
So this is where companies have gotten to: If you shop online, they try to track every little thing you do. What you click on, what you hover over, how long you linger....
It's like going to Walmart, but then you notice that the greeter is now quietly following you, pen and paper in hand. Then another person (Google Analytics) joins the club, then another (Facebook), then another (Quantcast), and then another one slaps you in the face with a survey (Foresee).
Then you go to another store, but your entourage follows you around, continuously recording everything you do.
But it's ok, they don't know your
name. Sure they might glance at a credit card or driver's license if you've got your wallet or purse open for a few seconds, but they totally wouldn't even dream of considering the possibility of perhaps thinking about writing that down.
Now with your Kinect or your Smart TV, they'll follow you home, too. The Kinect of course keeps tabs on the livingroom. A Smart TV in the bedroom snuggles in and starts primping itself for an evening of sweet, sexy advertising. A tablet sits patiently in the bathroom, eager to learn if you should consider trying something from Citrucel's SmartFiber™ product line.
"Futurama. The show that watches back."
Just think, we didn't have to wait a thousand years for it.
Yes, I know why Google wants self-driving cars.
- Cheaper Street View updates.
- Time spent driving is time you could be spending on a tablet or phone. Looking at ads. Google ads. Millions of Americans. Dozens upon dozens of hours of time spent each year, even more than 100 hours, or 200 hours. Per person. Hundreds of millions of hours more time spent online, time to look at ads, or be quietly surveyed by Google Analytics or Doubleclick. They would probably
give those cars away.
Wait, why wouldn't it be optional to connect your TV to the internet? Just don't give it your wifi password and done deal.
What do you think will happen? That the NSA will stick a LTE radio in there or something?
Competition. If your competition's keeping tabs on its customers and getting advertising money for it, wouldn't you want to get in on some of that action?
Or dangle a carrot: Car insurance companies are doing it. "Let us record and monitor your driving habits, and you'll get a discount."
"Let us record and monitor your viewing habits, and you'll get 5 channels of your choice," or unlock some other feature or some such thing.
The games industry is already doing it. Want to play SimCity 5 without an Internet connection? What are you, a filthy pirate? Burn in hell you criminal scum, or make the connection, and welcome aboard, friend!
They can do that without a connection thanks to Cinavia. I think the bigger issue is: will consumers go for a TV that treats them like a kid? The Xbox One backlash tells me probably not.
Who all objected to the Xbox stuff? A relatively small number of very vocal hardcore gamers, enough to spook a company that, in turn, does not want to spook its shareholders? Or was it the masses, who are ok with things like little in-game micropayment unlockables, or retailer-specific "exclusive" game add-ons? (I'm seriously not entirely sure on this....taking a stab at it though.)
Or look outside of games - expensive cellphones with contracts which guarantee that, one way or another, the cellphone provider is going to get a substantial chunk of your money. Or printer manufacturers that deliberately make it difficult to refill their ink or toner cartridges, under the guise that it's to entirely used to monitor the level of the consumable, thus improving the user's experience - monitoring which will, interestingly enough, stubbornly refuse to allow you to proceed if it believes that the cartridge has already emptied.
There are plenty of policies like that which do little more than present a middle finger to consumers, and they are readily accepted.
So, "Will consumers go for a TV that treats them like a kid?"
Yes. Yes they will.