<< The logo will be used for the web site, t-shirts and hats, print, etc.
Errr..if he has money to do all of this, why doesn't he pay for a logo to be developed for him?
$50 for a logo identity that will be used in all forms of the business is pathetic. I hope your friend knows that
brand identity is very important. No wonder every photoshop jockey on the internet thinks they are a designer when
you pay $50 for something that usually starts off at $500. And logo's usually are done in Illustrator as a vector file in a pantone color so
that you will be able to use it in all the forms that you listed. Photoshop logos are a pain and will cost more since you will
probably need a 4 color separation. You guys need to do some real research! Just some advice from a graphic designer. >>
I'm a graphics guy too. What you guys don't realize, is that it aint all about the money. Sure, at work I get good money for logo work, but for me to spend a couple of minutes to help out an ATOT'er is no big deal. Plus, I enjoy a little good competition. Hell, I did 7 logos (or something like that) in a contest here that won me a DVD as a prize. Big deal. I had fun.
Also, I do most of my logo work in CorelDraw, not Illustrator. Vectors in Panatone too, and I like the tools better. Im more comfortable with it. Peace.