really how many people care about how much power a card uses, i know i don't all it is about is the performance of the card with the games you play with that card and nothing more, so at the end of the day yes nv win today and mabye for a few weeks
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i don't really care which card wins, to me it's all about playing the game i like to play the best
Do you game with headphones on? I don't, so noise matters to me not just performace.
One of the reasons I upgraded from a launch 4870-512MB to a 6850 was because the fan noise needed to keep it cool annoyed me. I put up with it for a couple of years, but it was always a minor irritant.
I care about 3D performance
and heat, noise and power use. I've complained about all of those for cards from both camps. Both have had good models and weak models.
In a reversal from 40nm, nvidia seems to be winning on power and noise right now, so I give them credit for that. Stock noise levels are also better though there are $570+ custom-cooled 7970s that are good too.
On price, AMD is losing badly at the moment just like nvidia was when the 4870 came out.