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Hardly, a 690 is the opposite of enthusiast.

An enthusiast probably already had 680 SLI way before the 690 even came out.

The people who bought 690s are those people who think SLI is complicated or don't own an enthusiast motherboard.

690 is still enthusiast. It just fits different parameters. Single slot, maybe you have space concerns, you want a more mobile rig, etc. Maybe you have noise concerns. Whatever. I wouldn't say it's not enthusiast, is it cost effective considering just performance? Maybe not. But each product serves it's own purpose. Just because it's not right for you doesn't mean it wasn't right for someone else.
 
Hardly, a 690 is the opposite of enthusiast.

An enthusiast probably already had 680 SLI way before the 690 even came out.

The people who bought 690s are those people who think SLI is complicated or don't own an enthusiast motherboard.

I think the 690 is an awesome piece of kit. That's the reason I would buy one. Now, that being said, personally I would buy either nVidia 670 4Gig SLI, or, AMD 7950 crossfire. And it would most likely be the 7950's @<$600 for the pair, because I don't like spending more than I have to for something.
 
690 is still enthusiast. It just fits different parameters. Single slot, maybe you have space concerns, you want a more mobile rig, etc. Maybe you have noise concerns. Whatever. I wouldn't say it's not enthusiast, is it cost effective considering just performance? Maybe not. But each product serves it's own purpose. Just because it's not right for you doesn't mean it wasn't right for someone else.

If you read my post, I'm not saying that there isn't a market for it, that it isn't right for some people. It's just largely redundant for the more tech savvy amongst us.
 
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